Fernando Vives

Fernando Vives is Chief Commercial Officer and member of the Management Committee at NH Hotel Group. Previously he was Senior Vice President Commercial Strategy & Pricing. An expert on revenue management, commercial practices and distribution, he gained experience in both urban hotels and resorts working at international hospitality companies such as Melia Hotels International, Hesperia, the Ritz and Le Meridien. Fernando co-founded the Revenue Management & Distribution firm Xotels (2006) and established the Master’s Degree “Expert on Revenue Management” at Universidad Rey Juan Carlos in Madrid in 2009.

Education

• International Seminar Digital Transformation at RCC-Harvard (Boston) ISDI (2018 — 2018)
• Master of Hotel Management Universidad Politécnica de Madrid (1999 — 2000)
• Diplomado en Turismo Escuela Superior de Hosteleria y Turismo Madrid (1996 — 1999)

Companies

• Chief Commercial Officer NH Hotel Group (2016)
• Associate Professor IE Business School (2016)
• Co-Founder The Cool Food Company (2011)
• Director and professor Universidad Rey Juan Carlos (2008)
• Senior Vice President Commercial Strategy & Pricing NH Hotel Group (2014 — 2016)
• Senior Director of Sales EMEA Meliá Hotels International (2013 — 2014)
• Commercial Director Premium Portfolio Europe Meliá Hotels International (2012 — 2013)
• Global Director of Revenue Management Meliá Hotels International Worldwide Hotels Melia International (2010 — 2012)
• Revenue Management Teacher Universidad Politécnica de Madrid (2007 — 2010)