Flemming Cumberland

, at CBS Executive

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CBS Executive

Biography

CBS Executive

Presentation

I am a member of the Consumer Research Group at the Department of Marketing and Head of HD Marketing Management.
My main fields of research are international marketing (market penetration & market entry mode, emerging markets, consumer ethnocentrism, country of origin, adjustments of the marketing-mix). In consumer behaviour I have focus on Consumer Store Choice Behaviour. Before joining the CBS, I have worked as an executive manager in the Danish Business Life and have worked as a consultant for a lot of organizations. Authur of several text and case books in marketing and have recieved the Danish Business Award in Marketing Research and prizes for my teaching.

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