Gail Ayala Taylor

With over 25 years of teaching experience at top academic institutions in the US and abroad, Professor Taylor has educated numerous undergraduates, MBAs, healthcare professionals, CEOs, and senior business leaders. She is in her 20th year on the faculty at the Tuck School of Business at Dartmouth where she teaches introduction to marketing, services marketing, and marketing strategy. Additionally, she has taught at Northwestern and the University of Georgia and was a visiting professor at ULB – Solvay Business School in Brussels and a visiting scholar at INSEAD, The Business School for the World, in Singapore.

In 2019, Professor Taylor was recognized as a “Hall of Fame Professor” by the Initiative for a Competitive Inner City (ICIC) for her excellence in teaching marketing to entrepreneurs. She has directly impacted over 3500 businesses across the U.S. and brings these insights into her classroom teaching. Professor Taylor is passionate about helping undergraduates in their transition from college to career. As the founder and CEO of the Ayala, Halloran, Taylor Group LLC, Professor Taylor and her team deliver programs for graduates as they leave college and prepare to launch their careers.

Recognized for her research and thought leadership, Professor Taylor has been the recipient of several “Best Paper” awards and has been recognized as an outstanding Woman Leader as a recipient of the “Dux Femina Facti” award. She received her PhD in marketing from Florida State University where she was a McKnight Fellow. Additionally, she holds a BA in hotel, restaurant, and institutional management and an MBA in marketing, both from Michigan State University and has studied culinary arts at Ecole hôtelière in Lausanne, Switzerland, and oenology in France.

As an avid supporter of global experiential learning and a HUGE fan of SAS, Professor Taylor is beyond excited to be a part of the Fall 2022 voyage. She has traveled to over 50 countries and has taught on two semester at sea voyages – Fall 2016 and Fall 2018. During her 2018 voyage, the students on the ship honored her dedication and teaching excellence by selecting her to deliver the faculty commencement address. She feels that teaching on the Fall 2016 and Fall 2018 voyages has been two of the highlights of her career. She is married to another Dartmouth Professor and is the proud Mom of four of the most adventuresome, globally-minded, and kind “ship kids” you’d ever want to meet.

Current Research Topics

• Non-Traditional Retail Promotions
• Services Marketing
• Marketing Communication

Professional Activities

Academic Positions

• Clinical Professor of Business Administration, Tuck School of Business, 2017–present
• Visiting Associate Professor of Business Administration, Tuck School of Business, 2000–17
• Faculty Director, Tuck Business Bridge Programs, Tuck School of Business, 2011–15
• Assistant Professor (by courtesy), Kellogg School of Management, Northwestern University, 1999–2000
• Assistant Professor, Medill School of Journalism, Northwestern University, 1998–2002
• Assistant Professor, Terry College of Business, University of Georgia, 1995–98

Nonacademic Positions

• Program Director, Outpatient Mental Health Program, Southwest Detroit Hospital, 1988–89
• Management Associate, Westin Hotels and Resorts, 1987–88

Board Memberships

• Good Beginnings of the Upper Valley, 2013-present
• ASCENT Leading Multicultural Women to the Top, founding member, 2008–12

Working Papers

• With K. Grantham and K. McNeil, “Going from 'Me' to 'We': Customer Controlled Co-production”
• With L. McAlister, “Implementing Category Management: Customer-Value-Based Measures and Models of Category Value and Brand Value”
• With I. Roos, M. Griffiths and L. Hamer, “Services Switching Anxiety: Understanding Consumers’ Reaction to Involuntary Switching”

Awards

• Overall Best Conference Paper, 2012 American Marketing Association’s Winter Educators Conference, Tampa, FL
• Best Paper in the Social Responsibility, Sustainability, and Marketing track, 2012 American Marketing Association’s Winter Educators Conference, Tampa, FL
• “Dux Femina Facti” Award” for Outstanding Woman Leader, Business Bridge Program, 2008
• Honored guest and keynote speaker, Marketing Doctoral Student Association, PhD, Project, August 2007
• 2007 Davidson Honorable Mention Award for the Best Paper in Journal of Retailing, 2005
• Best Paper Award recipient, European Applied Business Research Conference, Italy, 2003
• 2002 Cornell Quarterly Best Paper Award finalist for all papers published in the Journal in 2002
• Lilly Teaching Fellowship recipient, The University of Georgia, 1996-98
• Advertising Education Foundation Visiting Professor at Avrett, Free and Ginsberg Advertising Agency, New York, Summer 1997
• Florida Education Fund McKnight Doctoral Fellowship recipient, 1992–95
• Ford Motor Company MBA Scholarship recipient, 1989–90
• NBMBA Association Scholarship recipient, 1989

Selected Publications

• With S. Neslin, K. Grantham, and K.R. McNeil, “Recognizing the Real Estate Recency Trap,Keller Center Research Report, Dec, 7(4), 2014
• With K. Ailawadi, J. Luan, and S. Neslin, “Does Retailer CSR Enhance Behavioral Loyalty: A Case for Benefit Segmentation,International Journal of Research in Marketing, 2014
• With S. Neslin, K. Grantham, and K. McNeil, “Overcoming the ‘Recency Trap’ in Customer Relationship Management,_Journal of the Academy of Marketing Science,_4, 2013
• With K. Ailawadi, J. Luan, and S. Neslin, “The Impact of Retailers’ Corporate Social Responsibility on Price Fairness Perceptions and Loyalty,”Marketing Theory and Applications: Proceedings of The American Marketing Association’s 2012 Winter Educators Conference, Tampa, FL, 2012
• With S. Neslin, “The Current and Future Sales Impact of a Retail Frequency Reward Program,” Journal of Retailing, 2005;
• With S. Dellande, “The Role of Provider Communication in External Customer Participation,” Health Marketing Quarterly, 2004
• With T. White and S. Dellande, “Extrinsic and Intrinsic Motivators of Customer Participation in Compliance Dependent Services,International Business & Economics Research Journal, 2003
• With S. Long-Tolbert, “Coupon Promotions in Quick-service Restaurants: Preaching to the Converted_Cornell Hotel and Restaurant Administration Quarterly,_ 2002
• With L. Hamer, “The Customer as a Competitor: Key Drivers of Self-Production Decisions,” proceedings of The American Marketing Association’s Winter Educators Conference, Austin, TX, 2002
• “Coupon Response in Services, The Journal of Retailing_, 2001
• With L. Perkins and K. Thomas, “Recruiting and Advertising: Marketing to Minorities,” Psychology and Marketing, 2000
• With M. Stamps, "Advertising Modification Strategies: Appealing to Minority Consumers," in G. Zinkhan (Ed.), _Advertising Research at the American Marketing Association, _2000
• With M. Johnson and G. Zinkhan, “The Impact of Outcome, Competency & Affect on Service Referral,”The Journal of Services Marketing, 1998
• With E. Staros and J. West, "Marketing Quality in the Hotel Industry," in R. Teare, M. Olsen, and E. Gummesson (Eds.), Service Quality in Hospitality Organizations, London: Cassel PLC, 1996
• With K. Henderson, “Interactive Kiosks and Their Effects on Services Marketing: A Call for Further Research, _Journal of Retailing and Consumer Services, _1995
• With J. West and E. Staros, “Quality Service as a Differentiation Strategy,” proceedings of the 26th Annual Decision Sciences Institute, Boston, MA, 1995
• With B. Sonner and R. Mizerski, “A Comparison of the Responsiveness of Male Shoppers versus Female Shoppers to Sales Promotions,” proceedings of the Southern Marketing Association’s 1995 Annual Conference, Orlando, FL, 1995
• With R. Mizerski and B. Sonner, "An Investigation Into Income Effects on Coupon Redemption, Marketing Science: Theory and Practice Proceedings of the 1994 Conference of the Atlantic Marketing Association, 1994