Gavan Fitzsimons
Edward and Rose Donnell Professor at Fuqua School of Business
Schools
- Fuqua School of Business
Links
Biography
Fuqua School of Business
Academic Area: Marketing
Teaching / Research Interests
Marketing Strategy, Entrepreneurial Marketing, Consumer Behavior
Bio
Gavan J. Fitzsimons is the Edward S. & Rose K. Donnell Professor of Marketing and Psychology at Duke University’s Fuqua School of Business. His research focuses on understanding the ways in which consumers may be influenced without their conscious knowledge or awareness by marketers and marketing researchers, often without any intent on the part of the marketer. His work has been published in numerous academic journals such as the Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Management Science, Organizational Behavior and Human Decision Processes, the Journal of Personality and Social Psychology, and Psychological Science. His ideas have also been featured in many popular press outlets such as NPR, CNN, MSNBC, the New York Times, Wall Street Journal, Psychology Today, Oprah Magazine and Time Magazine, amongst many others.
Videos
What's in a Brand? - Gavan Fitzsimons, Duke Forward in Washington, D.C.
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