Geertrui Ketelaere
Lecturer at London Business School
Director Customer Intelligence for South-West Europe at SAS Institute at Vlerick Business School Executive Education
Schools
- London Business School
- Vlerick Business School Executive Education
Expertise
Links
Biography
London Business School
Geertrui Mieke De Ketelaere is Program Director AI at imec. She holds a master degree in civil and industrial engineering and specialised in robotics and artificial intelligence during her studies. Over the last 25 years, she has worked for several multinationals on all aspects of data and analytics (IBM, Microsoft, SAP, SAS, etc). At imec, Mieke De Ketelaere is responsible for the development of the AI strategy and roll-out. From a consulting point of view, she is specialised in defining the AI business canvas, from potential value to predefined risks. With her understanding of the new digital data streams and her understanding of AI technologies, Mieke De Ketelaere is requested by different business schools as a guest speaker on digitalisation. In her public presentations, Mieke puts the focus on the demystification of the hype around AI and covers non-technical subjects such as data privacy. In 2018, she was nominated “ICT Woman of the Year” in Belgium.
Work experience
- imec Director Artificial Intelligence (imec - IDLab)
- London Business School Guest Lecturer in the "ADQ Game Changer" program
- Provincie West-Vlaanderen Curator "Festival van de Toekomst"
- www.gmdeketelaere.com Book Author: "Wanted: Human AI Translators"
- Eneco Belgium Advisory Board Member
- Nova Reperta Senior Advisor - Data & Analytics
- Bouwbedrijf Dethier Advisory Board Member
- Vlaams AI Onderzoeksprogramma / Flanders AI Research Program Ringleader - Flanders AI Program
- ISDI Guest Lecturer: Master in Digital Data Analytics
- Vlerick Business School Guest Lecturer: Data Driven Marketing
- SAS
- Director Customer Intelligence, West-Europe
- Business Development Manager
- Microsoft Product Solution Marketing Manager CRM
Education
- Vlerick Business School “Take the Lead” Programme Digital Disruption
- Auckland University of Technology Suspended PhD Artificial Intelligence in Medicine
- University of Stuttgart Master Sc Civil Engineering (Cybernetics)
- Fachhochschule Aalen Master of Science (M.S.) Diplomarbeit - Robotics
- Katholieke Hogeschool Oost-Vlaanderen Master Industrial Engineering
Vlerick Business School Executive Education
Over 23 years of Management and Business Development experience for strategic and innovative business solutions (mainly in marketing domain) for every industry sectors.
High expertise in the understanding of customer needs in a large scope of strategic domains including Digital Transformation, Big Data, Internet of Things, Business Analytics, Performance Management, Customer Experience, etc.
Ability to lead and develop vision, strategy and value with proven record of achievement.
Management of talented technical and business experts.
Address customer pains with a comprehensive understanding of strategic, tactical and operational issues by building performing and efficient value proposition .
Specialties:
- Business Development,
- Management consulting,
- Sales enablement and training,
- High business culture,
- Innovation and New Technologies,
- Organization & Change Management,
- Business Analytics,
- Trusted advisor for C-level customer engagement,
- Keynote Speaker
Videos
Meet The Speaker: Mieke De Ketelaere
Mieke De Ketelaere before the SuperNova Conference 2018
Mieke De Ketelaere @ Digital Health Live CES 2020
Radio 1 Sessie - Mieke De Ketelaere
Tech a Look! - Ep. 5 with Mieke De Ketelaere
Ethics and AI by Mieke De Ketelaere
SAS Forum España 2013. Big Data Marketing, Mieke De Ketelaere
Belgian AI Week - March 18 - Keynote Mieke De Ketelaere
Geertrui Mieke De Ketelaere
Read about executive education
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