George Christopoulos

Associate Professor George Christopoulos holds a PhD in Decision Neuroscience from the University of Cambridge (with Wolfram Schultz) and postdoctoral research at Virginia Tech and Baylor College of Medicine (Brooks King-Casas). He is also the co-Director of the Culture Science Innovations, Executive Committee director for the Methods/ Education section for the Academy of Management Org. Neuroscience Group (NEU), member of the Advisory Council for the Academy of Neuroscience for Architecture, and collaborator for the UPenn Center for NeuroAesthetics.

In the lab, Associate Professor Christopoulos uses advanced neurobehavioral methods to examine the following questions:

Environmental (Urban) Neuroscience: focusing on the effect of indoor and outdoor spaces, and their architectural characteristics on human performance, health, and happiness. A recent grant examines the effect of soundscaping and sounds on human cognition.

Human learning and decision making (risk and trust), with a focus on cognitive flexibility and computerised training of working adults.

Beauty and aesthetics: deeper beliefs about beauty and how they affect consumption of cosmetics; and how culture and cultural symbols (statues, images, buildings) affect emotions as well aesthetic and other judgments.

Methods: besides traditional methods, employing behavioural methods derived from psychology; computational methods stemming from game theory, learning theory and microeconomics; and biological measurements such as human neuroimaging using functional Magnetic Resonance Imaging (fMRI) and EEG; and examining virtual reality and wearables.

Besides receiving typical grants (over $1.5m), he has also collaborated and supported by various private companies and multinationals (such as cosmetics companies) to understand how consumers choose and use cosmetics and other products, using implicit and explicit methods.

Associate Professor Christopoulos’ research has been published in leading multidisciplinary and specialised journals (Journal of Neuroscience, PNAS, Building and Environment, Energy Research & Social Science, Journal of Experimental Social psychology, Journal of Environmental Psychology, Journal of Business Ethics etc.).

Education

• PhD University of Cambridge (2004 — 2008)

Companies

• Assistant Dean (Research) NBS, NTU (2021)
• Associate Professor Nanyang Technological University (2019)
• Assistant Professor Nanyang Business School
• PostDoctoral Associate Virginia Tech (2010 — 2011)
• PostDoctoral Associate Baylor College of Medicine (2008 — 2010)