George John

George John

Professor, General Mills/ Paul S Gerot Chair in Marketing

Marketing

Education

B Tech 1974
Aeronautical Engineering Indian Institute of Technology, Madras

MBA 1976
University of Illinois at UrbanaChampaign

PhD 1981
Marketing Northwestern University

Expertise

Industrial Marketing

Marketing of intellectual property

Technology Markets

Marketing channels

High technology markets

Professor John received his bachelor''s degree in Aeronautical Engineering from the Indian Institute of Technology, Madras, India in 1974 and his MBA from the University of Illinois in 1976. After earning his Ph.D. in Marketing from Northwestern in 1981, he joined the faculty at the University of Wisconsin.

In 1987, he moved to the University of Minnesota. He is the PillsburyGerot Chair in Marketing at the Carlson School of Management, University of Minnesota. His interests center around distribution channels and high tech marketing. Specifically, he is interested in the strategic and efficiency aspects of governance choices in these settings.

His academic honors include an American Marketing Association award for his PhD dissertation in 1981, and his selection in 2003 as a "Highly Cited Researcher" in the Business/Economics category by Thomson Reuters Web of Science. 

Selected Works

Is Cash King for Sales Compensation? A Large Scale Field Experiment, Journal of Marketing Research (with Madhu Viswanathan, Xiaolin Li, and Om Narasimhan), forthcoming.

Understanding ValueAddedResellers' Assortments of Multicomponent Systems, Journal of Marketing, September 2016 (with Sourav Ray and Mark Bergen)

Bonuses versus Commissions: A Field Study Journal of Marketing Research Vol. 50, No .3, 2013 (with Sunil Kishore, Raghunath Singh Rao, and Om Narasimhan)

A Theoretical and Empirical Investigation of Property Rights Sharing in Outsourced Research Development and Engineering Relationships, Strategic Management Journal, Vol. 34, No.9, 2013 (with Stephen Carson)

An Empirical Investigation of Private Label Supply by National Label Producers, , Marketing Science, Vol. 29, 4, 2010 (with X. Chen and O. Narasimhan)

Understanding the Role of TradeIns in Durable Goods Markets: Theory and Evidence, Marketing Science, (September) 2009 (with O. Narasimhan and R. Rao),

When Should Original Equipment Manufacturers Use Branded Component Contracts with Suppliers? Journal of Marketing Research, 2009 (w/ M. Ghosh)

Assessing the Effects of a Channel Switch, Marketing Science, MayJune, 2008 (with O. Narasimhan and X. Chen)

Strategic Fit In Industrial Alliances: An Empirical Test of Governance Value Analysis, Journal of Marketing Research, August 2005 ( w/ Mrinal Ghosh)

Experimental Tests of Agency Models of Sales Compensation, Marketing Science, 2001 (w/ Mrinal Ghosh)

The Governance of Exclusive Territories when Dealers Can Bootleg, Marketing Science, 1994 (w/ S. Dutta, M. Bergen)

Do Norms Matter in Marketing Relationships? Journal of Marketing, 1992 (w/ J. Heide)

Unbundling of Industrial Systems, Journal of Marketing Research, 1990 (w/ L. Wilson, A. Weiss)

Forward Integration into Distribution, Journal of Law, Economics and Organization, 1988 (w/ B. Weitz)

Current Activities

Current Research

Field Experiments on Sales force Compensation

Bidding vs Negotiations in Industrial Buying