Georgiana Grigore

I joined the University of Leicester School of Business in June 2020 as Associate Professor in Marketing and lead for the Consumption, Markets and Society research group. I previously held positions at Henley Business School where I was Director of Studies, and at Bournemouth University where I was Programme Leader for a large Marketing Communications UG degree. I am also a chair of an annual international conference in Social Responsibility, Ethics and Sustainability, which I co-founded in 2012. This annual conference has been hosted at universities across Europe, fostering a strong international professional and academic network.

I have previously worked with practitioners and academics across Europe on consultancy and research in corporate responsibility and marketing, and I have published journal articles, books, and conference papers in these fields, including in Journal of Business Ethics, Marketing Theory, Organization, Journal of Business Research and Internet Research. My doctoral thesis used relationship-marketing theory to examine the impact of corporate social responsibility on stakeholders.

My main area of research is at the intersection of marketing and corporate social responsibility (CSR) concepts and practices, including changes that result from digital media. More specifically, my publications focus on: (a) CSR, including new corporate responsibilities in the digital economy, (b) digital aspects of marketing (i.e., crowdfunding in the creative industries, digital technology paradoxes, tribal entrepreneurship, prosumption), and (c) applications of psychoanalytic theories to market systems and relationships (i.e., Transactional Analysis and the market). I have published journal articles, books, and conference papers in these fields, including in Journal of Business Ethics, Marketing Theory, Organization, Journal of Business Research and Internet Research.

I am an editor of a book series titled Palgrave Studies in Governance, Leadership and Responsibility where I review book proposals and manage editing processes.

My research received external funding, including from the British Academy/Leverhulme (2017/2019) and the Arthur W. Page Center (in two consecutive years, 2014/2015 and 2015/2016).