Gideon Nave

Professor Nave's research uses a medley of quantitative and experimental methods from the fields of Computational Neuroscience, Cognitive Psychology, Game Theory, and Machine Learning, for reverseengineering the decisionmaking process in humans.

Nave's research was published in top academic journals such as Science, Proceedings of the National Academy of Science, Management Science, and Journal of Marketing Research.

Nave holds a PhD in Computation & Neural Systems from Caltech. He completed his B.Sc and M.Sc in Electrical Engineering at the Technion Israel institute of technology, specializing in Signal Processing. 

More information is available in Gideon’s personal page and his blog.

Gideon Nave (Forthcoming), Single dose testosterone administration impairs cognitive reflection in men, Psychological Science.

Cary Frydman and Gideon Nave (2016), Extrapolative Beliefs in Perceptual and Economic Decisions: Evidence of a Common Mechanism, Management Science.

Marcel Lichters, Claudia Brunnlieb, Gideon Nave, Marko Sarstedt, Bodo Vogt (2016), The influence of serotonin deficiency on choice deferral and the compromise effect, Journal of Marketing Research.

Colin Camerer, Anna Dreber, Teck Ho, Eskil Forsell, Jurgen Huber, Michael Kirchler, Gideon Nave (2016), Evaluating replicability of laboratory experiments in economics, Science.

Claudia Brunnlieb, Gideon Nave, Colin Camerer, Bodo Vogt, Stephan Schosser, Thomas Munte, Marcus Heldmann (2016), Vasopressin increases human risky cooperative behavior, Proceedings of the National Academy of Sciences.

Gideon Nave, Colin Camerer, Michael McCullough (2015), Does oxytocin increase trust in humans? A critical review of research, Perspectives on Psychological Science.

Past Courses

MKTG212 DATA & ANLZ FOR MKTG DEC

Firms have access to detailed data of customers and past marketing actions. Such data may include instore and online customer transactions, customer surveys as well as prices and advertising. Using realworld applications from various industries, the goal of the course is to familiarize students with several types of managerial problems as well as data sources and techniques, commonly employed in making effective marketing decisions. The course would involve formulating critical managerial problems, developing relevant hypotheses, analyzing data and, most importantly, drawing inferences and telling convincing narratives, with a view of yielding actionable results.

Testosterone on the Brain, Psychology Today 06/29/2017 Men can be so hormonal, New York Times 06/24/2017 Nothing worse at work than a man convinced he’s right, Chicago Tribune 05/08/2017 This is a man’s brain on testosterone, CBS Money watch 05/04/2017 Testosterone supplements may impair decisionmaking, Newsweek 05/01/2017 Everything you’ve heard about sniffing oxytocin might be wrong, New Scientist 05/16/2016 A far from dismal outcome, The Economist 03/02/2016 The weak science behind the wrongly named moral molecule, The Atlantic 11/03/2015

Knowledge @ Wharton

Is Testosterone to Blame for Bad Decisions?, Knowledge @ Wharton 06/07/2017