Giulia Miniero

Giulia Miniero obtained a Ph.D in Business Administration and Management from Bocconi University in 2011. She is also fellow of the Marketing Department of SDA Bocconi School of Management, in Milan, Italy.

Prior to joining Franklin University Switzerland, Professor Miniero was a postdoctoral researcher at the Università della Svizzera Italiana (Lugano, Switzerland) and Brescia University. Professor Miniero is interested in investigating the basis of consumers’ decisions and information processing, specifically in the context of cultural and artistic consumption, communication and branding strategies and green marketing. Her articles have appeared, among the others, on European Journal of Marketing, Psychology and Marketing, the International Journal of Research in Marketing, the International Journal of Consumer Studies and The Journal of Consumer Marketing.

Since 2013, she has taught a variety of courses at Franklin, such as Marketing, Integrated Marketing Communication, Consumer Behavior and Digital Marketing.

Ph.D. in Business Administration and Management, Bocconi University, Milan, Italy, Master Degree in Economics for Arts, Culture and Communication, Bocconi University, Milan, Italy

Companies

• Associate Professor Of Marketing, Chair Business and Economics division Franklin University Switzerland (2018)
• Fellow SDA Bocconi (2010)
• Post Doc Researcher USI-Università della Svizzera Italiana (2013 — 2018)
• Lecturer Franklin College Switzerland (2013 — 2018)