GONG Yuzhen
Professor of Management, Associate Dean and Academic Director of EMBA Program at BIMBA
Schools
- BIMBA
Links
Biography
BIMBA
Education
- Ph.D. , Chinese Academy of Military Sciences, 2000
- M.A. , Beijing Normal University, 1994
- B.A., Qufu Normal University, Shandong Province,1991
Professional Appointments
- Visiting Scholar, East Asia Program, Cornell University, 2006, 2007
- Professor, Beijing International MBA Program, Peking University, Dec 2011-Present
- Associate Professor, Beijing International MBA Program, Peking University, Dec 2004 – Dec 2011
- Associate Professor of Military Sciences, Department of Strategy Research, Chinese Academy of Military Sciences, Dec 2003 - Dec 2004
- Assistant Professor of Military Sciences, Department of Strategy Research, Chinese Academy of Military Sciences, July 1994 - Dec 2003
Administrative experiences
- 2006 - present Vice Chair of Academic Committee, Beijing International MBA Program, PekingUniversity
- 2002-2004 Director of Development Department, China Research Society of Sun Tzu’s Art of War
Main Research Interests
- Sun Tzu’s Art of War
- Leadership and Competitive Strategy under Uncertain Environment
- National Development Strategy of the Great Powers
- Strategic Culture and Strategic Behavior
Main Courses Taught
- Competition Strategy and Executive Ability(EMBA&MBA)
- Leadership and Competitive Strategy under Uncertain Environment (EMBA)
- National Development Strategy of the Great Powers (Bachelor, Double Major in Economics Program)
- Leadership in Chinese Traditional Culture (EDP)
Grants
- 2011-2012,Leadership and the Way of Organizational Development,Financed by Caterpillar Foundation,.
- Competition Strategy and Execution , The Art of War by Sun Tzu and Its Impact to Business in China,Financed by Caterpillar Foundation, 2009-2010
- High-tech Corporation Management in Developed Countries, project member, Financed by China 863 Project Center, 2005-2006
- New History of Qing Dynasty, Vol. of Military History, Financed by National New History of Qing Dynasty Committee, 2003-2006
- Taiwan Culture and its Relationship with Mainland China, Financed by Chinese Academy of Military Sciences, 2002-2003
- Enlightenments from the Nine Unification Wars in Chinese History, Financed by Chinese Central Military Commission, 2002
- Strategic Culture and its Influence on Chinese Strategic Behavior, Financed by Chinese Academy ofMilitary Sciences, 2000-2002
- 1998-2001 The Science of Strategy, project member, Financed by Chinese Academy of Military Sciences,.
Selected Publications
- Yuzhen Gong, The Way of Winning, Sun Tzu’s the Art of War and the Principles for Competition, Mirae N Culture Group Co., Ltd Book-folio, Seoul, 2011
- Yuzhen Gong, The Way of Winning, Sun Tzu’s Competitive Thoughts, Hong Kong Open Page Publishing Co., Ltd, Hong Kong, 2011
- Yuzhen Gong, The Way of Winning, Sun Tzu’s the Art of War and the Principles for Competition, Peking University Press, Beijing, 2010
- Yuzhen Gong, The Seven Leadership Principles of Zeng Guofan , Peking University Press, Beijing, 2004, 2007
- Yuzhen Gong, An Analysis of Chinese Strategic Culture, Military Science Press, Beijing, 2002
- Yuzhen Gong, Haijun Zhao, Chinese Masters of War and Military Theory, PLA Press,Beijing, 1997
- Mingyong Pi, Yuzhen Gong, Modern World Military History, Chinese Broadcast & Television Press, 1996
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