Haewon Yoon

Haewon Yoon is an assistant professor of marketing at Kelley School of Business, Indiana University. Previously, he worked as a postdoctoral fellow at the School of Management at Boston University working with Carey Morewedge. He also worked as a postdoctoral fellow at Carroll School of Management, Boston College with Nailya Ordabayeva and Hristina Nikolova. Haewon Yoon received his PhD from Rutgers (Medical decision making Lab; advisor Gretchen Chapman) in October 2014. The primary focus of his research is intertemporal choice, and researches judgment and decision making more broadly. Dr. Yoon examines intertemporal choice with modeling and simulations, exploring hidden properties in current models and advancing theory with new empirical findings.

Areas of Expertise

• Intertemporal choice, consumer financial decision making, debiasing intervention, retirement, healthcare

Academic Degrees

• PhD, Psychology, Rutgers University-New Brunswick, 2014
• MS, Cognitive Science, Yonsei University, 2009
• BA & BBA, Psychology & Business Administration, Yonsei University, 2007