Harold Kassarjian

Professor Emeritus at UCLA Anderson School of Management

Schools

  • UCLA Anderson School of Management

Links

Biography

UCLA Anderson School of Management

Biography


Education

Ph.D. Psychology, 1960, UCLA
M.A. Psychology, 1958, UCLA
B.A. Psychology, 1952, UCLA

Interests

Consumer Behavior, Deceptive Advertising, Consumer Perception, Public Opinion Research, Consumer Protection

Read about executive education

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