Henri Weijo
Assistant Professor at Aalto University School of Business
Schools
- Aalto University School of Business
Expertise
Links
Biography
Aalto University School of Business
I do research within consumer behavior, more specifically within the field of consumer culture theory (CCT). My current main research interests deal with consumer creativity.
Peer-reviewed scientific articles
Journal article-refereed, Original researchPlay at Any Cost: How Cosplayers Produce and Sustain Their Ludic Communal Consumption Experiences
Seregina, Anastasia; Weijo, Henri2017 in JOURNAL OF CONSUMER RESEARCH (UNIV CHICAGO PRESS)ISSN: 0093-5301Brand community coping
Weijo, Henri; Bean, Jonathan; Rintamäki, Jukka2017 in JOURNAL OF BUSINESS RESEARCH (Elsevier Inc.)ISSN: 0148-2963New insights into online consumption communities and netnography
Weijo, Henri; Hietanen, Joel; Mattila, Pekka2014 in JOURNAL OF BUSINESS RESEARCH (Elsevier Inc.)ISSN: 0148-2963Transmedia Storytelling—Commercializing Media Content as Online Services
Pöntiskoski, E.; Weijo, H.2010 in JOURNAL OF DIGITAL MARKETING (Elsevier Inc.)ISSN: 2229-595XBook section, Chapters in research booksHold the line! Exploring the brand community coping process
Weijo, Henri; Rintamäki, Jukka2014 ISBN: 978-1-78441-158-9ISSN: 0885-2111Against ethics and CSR: a call for a science-based market-holistic approach to sustainability in business
Weijo, Henri; Martin, Diane M.; Schouten, John W.2014 ISBN: 978-1-78100-378-7Nordic consumer culture: context and concept
Østergaard, Per; Trolle Linnet, Jeppe; Pynt Andersen, Lars; Kjeldgaard, Dannie; Bjerregaard, Stine; Weijo, Henri; Martin, Diane M.; Schouten, John W.; Östberg, Jacob2014 ISBN: 978-1-78441-158-9ISSN: 0885-2111Self-disclosure
Weijo, Henri2013 ISBN: 978-0-415-67992-3Conference proceedingsThe future of the discourse of the enchanted consumer: Exploring the history of the transhumanist dialectic
Botez, Andrej; Hietanen, Joel; Mattila, Pekka; Seregina, Anastasia; Weijo, Henri2012 The impact of the sources of learning in product innovation outcomes: an emerging industry perspective
Huhtala, Juho-Petteri; Sihvonen, Antti; Hietanen, Joel; Weijo, Henri; Tikkanen, Henrikki; Salo, Jari; Mattila, Pekka2011 ISBN: 978-0-646-56330-5Monetizing storytelling - Commercializing media as services
Pöntiskoski, E.; Weijo, Henri; Salo, Jari; Koivisto, E.2010 ISSN: 1976-8699Online Brand Community as a Social Apparatus
Weijo, H.; Hietanen, J.; Aspara, J.; Luoma, J.; Vassinen, A.2010 ISBN: 978-0-473-17820-8
Play at Any Cost: How Cosplayers Produce and Sustain Their Ludic Communal Consumption Experiences
Brand community coping
New insights into online consumption communities and netnography
Transmedia Storytelling—Commercializing Media Content as Online Services
Hold the line! Exploring the brand community coping process
Against ethics and CSR: a call for a science-based market-holistic approach to sustainability in business
Nordic consumer culture: context and concept
Self-disclosure
Conference proceedingsThe future of the discourse of the enchanted consumer: Exploring the history of the transhumanist dialectic
Botez, Andrej; Hietanen, Joel; Mattila, Pekka; Seregina, Anastasia; Weijo, Henri2012 The impact of the sources of learning in product innovation outcomes: an emerging industry perspective
Huhtala, Juho-Petteri; Sihvonen, Antti; Hietanen, Joel; Weijo, Henri; Tikkanen, Henrikki; Salo, Jari; Mattila, Pekka2011 ISBN: 978-0-646-56330-5Monetizing storytelling - Commercializing media as services
Pöntiskoski, E.; Weijo, Henri; Salo, Jari; Koivisto, E.2010 ISSN: 1976-8699Online Brand Community as a Social Apparatus
Weijo, H.; Hietanen, J.; Aspara, J.; Luoma, J.; Vassinen, A.2010 ISBN: 978-0-473-17820-8
The future of the discourse of the enchanted consumer: Exploring the history of the transhumanist dialectic
The impact of the sources of learning in product innovation outcomes: an emerging industry perspective
Monetizing storytelling - Commercializing media as services
Online Brand Community as a Social Apparatus
Read about executive education
Other experts
Stuart Read
Professor Read's research is focused on effectuation. Derived from practices employed by expert entrepreneurs, effectuation is a set of heuristics that describe how people make decisions and take action in situations of true uncertainty. As uncertainty is pervasive across all aspects of firms, ma...
Popular Courses
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Dec 1
Leading People and Teams
ESMT
Berlin, Germany
Nov 19
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Feb 2, 2025
Looking for an expert?
Contact us and we'll find the best option for you.