Henrietta Sherwin
Research Associate, ManagementStrategy & Organisation at University of Bath School of Management
Schools
- University of Bath School of Management
Links
Biography
University of Bath School of Management
Personal profile
Research interests
Current research is the investigation of the motivation of social entrepreneurs and the challenges they face balancing financial sustainability with social purpose and the effectiveness of training and mentoring provided by the European Social Enterprise and Innovation Programme (SEIP). This interest in enterprise and innovation is informed by practice - the setting up of a social enterprise as part of an action research project with Great Western Trains, Bristol City Council, South Gloucestershire Council, the University of the West of England and Hourbike - and the creation of a company, Greenmiles Ltd.
My approach is interdisciplinary, most recently as a member of the Centre for Transport and Society (CTS) at the University of the West of England. CTS researchers put transport into its wider social and cultural context rather than the more traditional engineering and infrastructure focus. My key areas of research were policy and practice around the promotion of more sustainable transport options and the integration of land use and transport planning. In parallel to this research I''ve participated in a number of not for profit organisations, particularly the Campaign to Protect Rural England (CPRE) as a member of their national policy committee.
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