Herman Fong

Education

MFA Creative Writing/Poetry, University of Massachusetts, 1997 BS Business Administration/Accounting, Biola University, 1984

Academic Appointments

Senior Lecturer of Business Communication, Isenberg School of Management, University of Massachusetts, 9/2011-Present Lecturer of Business Communication, Isenberg School of Management, University of Massachusetts, 9/2005-8/2011 Lecturer of Writing, Consumer Studies, University of Massachusetts, 9/1999-5/2001

Research Interests

• Management Communication
• Marketing Communication
• Cross-cultural Marketing
• Crisis Management
• Business Ethics
• Communication in Social Media

Teaching Interests

• Management Communication
• Marketing Communication
• Technical Writing
• Proposal Writing
• Cross-cultural Communication
• Public Speaking
• Rhetorical Grammar
• Research and Analysis

Professional Background

Professional Experience

Assistant Manager/Buyer, Publicity and Marketing Director, and Events Coordinator, 1998-2005, The Odyssey Bookshop (South Hadley, MA) Reading Assistant, 1990-1992, Los Angeles Valley College and Moorpark College (CA) Manager, 1989-1992, Dutton's Books (Burbank, CA) Accountant, 1985-1988, Evangelical Free Church (North Hollywood, CA)

Selected Publications

"Asylum." Best American Poetry 1997. Ed. James Tate. Series ed. David Lehman. New York: Scribner, 1997.

The Best American Poetry series, Ploughshares, Crazyhorse, Gettysburg Review, Massachusetts Review, and Indiana Review, among others.