Hongxia Zhang

Dr. Hongxia Zhang is a Professor of Marketing, Guanghua School of Management, Peking University. Professor Zhang's current research interests include consumer behavior, children and adolescents behavior, brand trust, brand value, brand culture and advertising effectiveness. Her research has appeared in Journal of International Marketing, European Journal of Marketing,Journal of Business Research , Journal of Marketing Management, Asia Pacific Journal of Marketing and Logistics, Cyber Psychology & Behavior，Journal of Consumer Marketing, Asian Journal of Marketing, Journal of Consumer Marketing,International Journal of Young Consumers, Acta Psychological Sinica, Psychological Science and among others. She also serves as journals reviewer, such as Journal of Marketing Science, Acta Psychological Sinica, Psychological Science and among others.

Professor Zhang has served as a visiting scholar or a professor to visit several universities, such as The University of Oxford, The Kellogg School of Management, Harvard Business School, The Wharton School, University of Southern California, Menlo College, AUTOGO, The university of Auckland, The University of Melbourne, National Taiwan University, The Hong Kong University of Science and Technology and so forth.

Research Areas

• Chinese Children and Young Adolescents Behavior
• Adverting Effects
• Brand Trust and Brand Culture
• Food Safety and Brand Trust
• Web
• Blog and Social Media

Education Background

• 2004 Peking University Sociology
  
• 1991 Peking University Economics
  
• 1983 Peking University Economics
  

Career Experience

• 2005~present Professor of Marketing, Guanghua School of Management, Peking University
• 1993~2005 Associate Professor of Economic, Peking University
• 1987~1993 Lecturer of Economics, Peking University
• 1983~1987 Assistant Professor of Economics, Peking University