Hovig Tchalian
Assistant Professor of Clinical Entrepreneurship at USC Marshall School of Business
Schools
- USC Marshall School of Business
Links
Biography
USC Marshall School of Business
Education
- PhD, UCLA;
- MBA, UCLA Anderson;
- BA, UCLA
Hovig studies how the social conversation around new technologies impacts processes of market emergence. His research focuses on nascent and specialty contexts, where the socio-cultural meaning of markets is especially prominent.
In particular, Hovig studies the strategic categorization efforts of auto manufacturers launching into the problematic Electric Vehicle (EV) category. He also has a few ongoing studies on the impact of digital technologies on exchange in upscale handicrafts such as specialty coffee and craft whisky.
Hovig has also developed computational methods for studying large-scale emergence, including a well-cited paper with co-authors on using topic modeling to render theory.
Companies
- Assistant Professor of Clinical Entrepreneurship Lloyd Greif Center for Entrepreneurial Studies - USC Marshall (2021)
- Assistant Professor of Entrepreneurship Peter F. Drucker and Masatoshi Ito Graduate School of Management (2012 — 2021)
- Lecturer, Engineering Writing Program, Viterbi School University of Southern California (2009 — 2012)
- Instructor USC Marshall School of Business (2008 — 2009)
- Consultant Monitor Group/M2C (2006 — 2007)
Videos
Drucker Day 2017: Hovig Tchalian - The Claremont Game Lab
Alumni: "Favorite Faculty or Course?" - Rajesh, Hovig & Jessica
Hovig Tchalian on the Annual Meeting
Alumni: "Global Access Program (Field Study)" - Rajesh, Hovig & Jessica
Alumni: "Why UCLA? Why FEMBA?" - Rajesh, Hovig & Jessica
Alumni: "Introduction" - Rajesh, Hovig & Jessica
Family Video: "FEMBA Expectations" - Hovig Tchalian ('08)
Family Video: "Family Support" - Hovig Tchalian ('08)
Alumni: "What do People Notice?" - Rajesh, Hovig & Jessica
Alumni: "Commuting Experience & Tips" - Rajesh, Hovig & Jessica
Family Video: "Work, Life & School Balance" - Hovig Tchalian ('08)
Family Video: "Introductions" - Hovig Tchalian ('08)
Family Video: "Family Schedule" - Hovig Tchalian ('08)
Alumni: "Career Impact" - Rajesh, Hovig & Jessica
Alumni: "Technology and Communication" - Rajesh, Hovig & Jessica
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