Hyejin Kim

Hyejin’s research interests include social media advertising and electronic word-of-mouth (eWOM) with computational research approaches. Her recent projects investigated how interpersonal influences affect social media users’ information acceptance and retransmission. Hyejin’s work has appeared in Journal of Current Issues and Research in Advertising, Journal of Advertising Research, Journal of Promotion Management, and Corporate Communications: An International Journal, among others.

Hyejin received her MA and PhD in mass communication at the University of Minnesota–Twin Cities. Before joining DePaul, Hyejin worked in the fields of market research, advertising and data-driven consulting.​

Education

• Doctor of Philosophy (Ph.D.) University of Minnesota-Twin Cities (2015 — 2019)
• Master of Arts (M.A.) University of Minnesota (2011 — 2013)
• Bachelor’s Degree University of Missouri-Columbia (2007 — 2010)