Jacob Brower

Dr. Brower's research interest include marketing strategy, corporate reputation and brand management, corporate social responsibility and sustainability, brand loyalty and loyalty programs, top management team dynamics, and innovation and design thinking.

His research has primarily examined: 1) the factors that drive corporate social performance (CSP) by firms, 2) whether or not firm CSP impacts firm performance, and 3) how organizations can stimulate pro-social behaviour and ethical consumption practices.

His work has been published in a number of leading international academic journals including the Journal of Management Studies, Journal of Business Ethics, Journal of Product Innovation Management, Journal of Business Research, Journal of Medical Internet Research and Marketing Letters, and has been presented at a number of national and international conferences.

Originally from the Syracuse, NY area, he completed his Ph.D. at the University of Texas at Austin in 2011, and also holds an M.S. in Marketing from the University of Texas at Austin, an M.A. in Economics from Syracuse University, and a B.A. in Economics at the State University of New York College at Geneseo.

Prior to earning his Ph.D., he worked for several years as a consultant and market research analyst specializing in brand management and tracking for several Fortune 500 clients including FedEx, AT&T and IBM.