Jakob van het Kaar
Professor at IE Business School
Schools
- IE Business School
Links
Biography
IE Business School
During my career I have always been passionate about helping clients to resolve business issues in different areas like Innovation, CX/UX and branding/ communication, using different processes and tools like Design Thinking, Creative Idea generation, Creation of Persona, Concept development and Customer Journey mapping. This involved the identification of insights - where my qualitative expertise was crucial (ethnography, focus groups, interviews, online platforms, trend observation) - and business opportunities, as well as the generation and development of strategic solutions and concepts. The integration and application of quantitative data helped me to put a value of the detected gaps and evaluate different concepts before launching on the market. I have been able to apply by managing accounts in different sectors like FMCG, Services (Financial, Technology), Alcohol & Tobacco, Utilities, Social, Industrial manufacturing. Furthermore, I keep in touch with the academic realm by lecturing at different Business Universities, like IE (Instituto de Empresa), Pompeu Fabra and Ramón Llull (IQS).
Companies
- Professor IE Business School (2013)
- Associate Director (Qualitative, Innovation, Design Thinking) TNS (2009)
- Associate Director Research International (1997 — 2009)
- Research Assistant CSIC Spanish National Research Council (1996 — 1997)
Education
- MA, Human Geography University of Amsterdam (1990 - 1996)
- Nassau (1985 — 1990)
- Menorah (1976 — 1984)
- Universidad Autónoma de Madrid
Read about executive education
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