Jasmin Fischer

Experience

SHARE Creative Research Director Feb 2018 – Leading SHARE’s Intelligence department, helping businesses to leverage social intelligence and transform unstructured data into knowledge and insights

• Managing a team of insights and performance analysts
• Designing research concepts and approaches to answer business questions
• Developing Intelligence services i.e., defining new methodologies and scalable products for social media analytics
• Providing strategic recommendations for data collection and data triangulation
• Consulting with set-up and usage of social listening platforms for research and reporting
• Stakeholder management
• New business growth

The Coca-Cola Company

Sr Strategic Account Lead (Vendor: CCA-International) Jan 2017 – Dec 2017 London, United Kingdom Responsible for social media strategy, execution, reporting for the key Coca-Cola portfolio in the UK+I

• Managing a team of analysts and strategists through strategic goals and assignments
• Leading a team expansion with cross-functional integration for more efficient workflows
• Reinventing reporting processes, simplifying the set-up and improving the data environment to produce more insightful reports
• Brand reputation reports, incident and event/campaign reports

Social Media Manager Feb 2014 – Jan 2017 Vienna Leading social media strategy for all brands in Austria and working on global marketing campaigns

Social Media campaign planning: Development of cross-functional social media content strategy, amplifying regional marketing campaigns and integrating local activities. Campaigns: Conceptualization of global re-launch of new Coca-Cola campaign on social across CSE, Coca-Cola life launch, Olympics Games, Christmas Truck tour, Coca-Cola Cup

Media strategy: Planning of paid social media strategy, managing media- and digital agencies.

Community Management: Growing existing channels, launching new social media channels, building a community from scratch on Instagram, Snapchat and WhatsApp.

Influencer management: Leading influencer strategy, identifying suitable influencers, contract negotiation, developing campaign briefs, relationship management & post campaign performance evaluation

Reporting: Analysis and evaluation of campaign performance across social media channels, defining relevant and new KPIs

Digital: Website development & conceptualization, SEM/SEO strategy

University of Zurich PhD Candidate Sep 2013 – Jan 2014 Zürich Area, Switzerland - Research areas: media market, digital media & TV, media consumption behavior

Bosch Security Systems Marketing Trainee Oct 2012 – Apr 2013 Munich

• Market research & analysis: brand image, purchase barrier, competition, trademark protection
• Digital marketing: research for apps, develop & create content for social media channels
• Corporate Identity/design: develop and implement style-guides
• P.R: press releases, participation in design awards etc.

Education

University of Innsbruck Master of Science (MS) International Business Studies and EconomicsGrade1.6 2006 – 2011

Double major in behavioral economics and marketing & communications

• Marketing Communications
• Strategic Brand Management
• International Management & Intercultural Communications
• Behavioral Economics, Game Theory
• International Economic Relations

University of Oxford 2016 – 2016

Social Entrepreneurship Universidad de Sevilla Master of Science (M.Sc.) International Marketing, International Economics 2009 – 2010

• Advertising
• International Marketing
• Innovation Management
• International Economic Organization