Jay Lipe

Senior Lecturer & Adjunct Faculty Coordinator at Carlson School of Management

Schools

  • Carlson School of Management

Expertise

Links

Biography

Carlson School of Management

Jay Lipe

Senior Lecturer & Adjunct Faculty Coordinator

Marketing

Education

BS 1981
History University of Colorado

MBA 1987
Marketing Kellogg Graduate School of Management (Northwestern University)

Expertise

Brand Management

Marketing Channels

Marketing Strategy

International Marketing

Luxury Brand Marketing

Jay Lipe is a Senior Lecturer in Marketing at the Carlson School of Management. He received his MBA in Marketing from the Kellogg Graduate School of Management at Northwestern University and has taught thousands of graduate students, undergraduate students and executive education learners.

As a Brand Assistant, Assistant Brand Manager, Brand Manager and Brand Marketing Director, he was fortunate to have worked on branded product lines like Honey Nut Cheerios®, Gold Medal Flour®, Bacos®, Select Comfort''s Sleep Number® mattress and others.   

His consulting activities include developing branding and marketing programs for Fortune 500 and growing organizations including General Mills, Toro, Land O Lakes, Ecolab, Jostens and the Minnesota Historical Society.

His expertise is in the area of strategic marketing and has authored two books, The Marketing Toolkit for Growing Businesses (2002) and Stand Out from the Crowd; Secrets to Crafting a Winning Company Identity (2006). His opinions have been cited in national media including Inc. Magazine, Entrepreneur Magazine and United Press International.  

Selected Works

Stand Out from the Crowd; Secrets to Crafting a Winning Company Identity

https://www.amazon.com/StandOutCrowdCraftingIdentity/dp/1419523007/ref=sr_1_...

The Marketing Toolkit for Growing Businesses

https://www.amazon.com/MarketingToolkitGrowingBusinessesTechniques/dp/097203...

Current Activities

Administrative Appointments

Adjunct Faculty Coordinator for CSOM Marketing Department. Active in Carlson Global Institute programs. Active in Executive Education programs. 

Community Relationships

Faculty Mentor  Delta Sigma Pi business fraternity

Scholarly Service

Online Course Development

Read about executive education

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