Jaydeep Mukherjee

Prof. Mukherjee blends the latest academic research and industry experience to provide a fresh perspective and insights into marketing problems. He had worked in the industry for nine years, from 1992 to 2001. His work experience included branch management, institution sales responsibility, and developing a soft luggage range for Aristocrat luggage. He was the Product Manager for ICI Paints when the imported automotive refinish paint portfolio was introduced in India. The assignment included all India rollout of the new products, developing sales force effectiveness tools, establishing a specialised sales organisation for the new product, complete supply chain management, and marketing strategy formulation. He was the Brand Manager responsible for implementing the sub-branding strategy of Godrej refrigerators and the branch management function in Orissa.

Dr. Mukherjee offers elective courses in Sales and Distribution, Business to Business Marketing, Product Management, Marketing Strategy, and Marketing for Virtual World to MBA students. Before joining MDI Gurgaon in 2007, he taught at Xavier Institute of Management, Bhubaneswar, and had been a visiting faculty at S.P. Jain Dubai Campus. He takes a keen interest in mentoring faculty and conducting faculty development programmes across many institutions.

Academic background: Ph.D. from IIT Kharagpur (2006), PGDM from IIM Calcutta (1992), B.Sc. Hons (Chemistry) from St. Stephen’s College¸ Delhi (1989).

Teaching

Dr. Mukherjee offers elective courses in Sales and Distribution, Business to Business Marketing, Product Management, Marketing Strategy, and Marketing for Virtual World to MBA students.

He has taken up numerous MDP training assignments for senior executives of Steel Authority of India, Reserve Bank of India, Bharat Electronics Limited, Nestle India Limited¸ Hewlett Packard, Life Insurance Corporation of India, Jindal Stainless, Syngenta¸ Nalco¸ Orissa Mining Corporation¸ Coromondal Fertilizer Limited in the areas of Marketing Strategy, Sales and Distribution Management¸ Brand Management, Product and Pricing.

Research Papers

• Gupta A.S., & Mukherjee, J. (2022). Long-term changes in consumers’ shopping behavior post-pandemic: an exploratory study, International Journal of Retailing and Distribution Management, https://www.emerald.com/insight/content/doi/10.1108/IJRDM-04-2022-0111/full/html
• Nayak, S., Bhatnagar, J., Budhwar, P., Mukherjee, J. (2022). Commitment based human resources practices and knowledge creation in ambidextrous organizations: A moderated mediation study on expatriates working in India, Thunderbird International Business Review. https://onlinelibrary.wiley.com/doi/pdf/10.1002/tie.22307
• Gupta A.S., & Mukherjee, J. (2022). Decoding revenge buying in retail: role of psychological reactance and perceived stress, International Journal of Retailing and Distribution Management, https://doi.org/10.1108/IJRDM-01-2022-0022
• Krishna, R., & Mukherjee, J. (2021). Revitalizing Infrastructure Sector to Accelerate Economic Recovery in India. Vision, 09722629211007579.
• Garg, R., Mukherjee, J., & Biswas, S. (2019). Consumer-based determinants of brand love and its consequences: a quantitative research. International Journal of Business and Emerging Markets, 11(2), 122-143.
• Mukherjee J. (2018), “Using New Case Studies for Evaluation of Marketing Student’s Academic Performance”, Vision, Vol. 22, Issue 1. pp. 1-7, ISSN 0972 – 2629.
• Raman, A., Bharadwaj, S. S., & Mukherjee, J. (2018). Developing SOA-enabled service agility capabilities: case studies in services industry. International Journal of Business Information Systems, Volume 27, Issue1, pp. 21-44.
• Kataria, A., & Mukherjee, J. (2017). Sustainability marketing research: current status and future challenges. International Journal of Sustainable Strategic Management, Volume 5, Issue 3, pp. 245-266.
• Kataria, A., Mukherjee, J., Biswas, S., Garg, R. (2016), "An Exploration of Consumers' Perceived Value of Sustainable Brands in India", Asian Journal of Business Research, Volume 6, Issue 2, pp. 52-68, ISSN 1178-8933
• Mukherjee J., Tripathi P. (2016), "Understanding the Drivers of Brand Loyalty in Mixed Media Context", IIMS Journal of Management Science, Vol 7, No 1, January-April, pp 1-13, IISN 0976-173X
• Mukherjee J. (2015), “Case Study Based Pedagogy for Marketing Education in India”, Management and Change, Vol. 19, Issue 2, pp. 9-24, ISSN 0972-2149
• Mukherjee J. (2015), “Mobile Money Adoption in India: Evidence from early adopters of technology”, Vilakshan, Vol. 12, Issue 2. pp. 95-118, ISSN 0973-1954
• Garg, R., Mukherjee, J., Biswas, S., & Kataria, A. (2015), "An investigation of antecedents and consequences of brand love in India", Asia-Pacific Journal of Business Administration, 7(2). ISSN: 1757-4323
• Mukherjee J. (2014), “Modeling the student’s learning by the case method: Indian Perspective”, Management and Change, Vol. 18, Issue 2, pp. 33-47, ISSN 0972-2149
• Mukherjee J. (2014), “Market development by multinational brands: Empirical evidence from Indian fast food retailing business”, Vision, Vol. 18, Issue 1. pp. 1-7, ISSN 0972 – 2629.
• Mukherjee J. (2013), “Acceptance of Global Brands in Mid-tier Emerging Market Cities: Evidence from Food Retail in India”, Vilakshan, Vol. 10, Issue 2. pp. 125-138, ISSN 0973-1954
• Mukherjee J. (2013), “Marketing of innovative new products in emerging markets: a trust based framework”, Metamorphosis: A Journal of Management Research, Vol. 12, Issue No.1, pp. 8-29, ISSN 0972-6225
• Mukherjee J. (2012), “Exploring the demographic differences in adoption of mobile marketing in India”, Management and Change, Vol. 16, Issue 1&2, pp. 64-81, ISSN 0972-2149
• Mukherjee J., Pillai A. (2012), “Modeling the Online Social Network Adoption Behavior: Evidence from India”, Management and Change, Vol. 16, Issue 1&2, pp. 149-167, ISSN 0972-2149
• Pillai A., Mukherjee J. (2011), “User acceptance of hedonic versus utilitarian social networking websites”, Emerald Journal of Indian Business Research, Volume 3, Issue 3, pp 181-192, ISSN 1755-4195
• Mukherjee J. (2008), “Managing commercial success of new products in emerging markets based on trust building”, A.T. Business Management Review, Vol. 4, No 3, p.p. 57-68, ISSN 1813-0534
• Mukherjee J., Mishra M. (2008) “A framework for developing effective technology –enabled distance education programs in management: A study of a video conference-based program in an Indian perspective”, Journal of Business Systems, Governance & Ethics, Volume 2, Number 4. ISSN 1833-4318.
• Mukherjee J. (2006), “Integrated New Product Development Framework for Engineer-to- Order Product”, Pratibimba, Volume 6, Issue 1, ISSN 0972-5466
• Mukherjee J. (2005), “A framework of managing new product innovation process: A Case based study”, Vilakshan, Vol. 2, Issue 2. pp. 79-102, ISSN 0973-1954

Consultancy

Dr. Mukherjee had advised the Product Management team of HCL Infosystems Limited on their new product initiatives and facilitated the Customer Advisory Board meetings. He has been a consultant and trainer for Team Computers Private Limited (an IT solutions provider and a leading tier two distributor for HP India), helping in the sales force training and the positioning strategy formulation. He has also developed and delivered customised training programmes for the Area Sales Managers and channel partners of Nestle India, Tata Chemicals, HMT Tractors, HP India.