Jean-Philippe Maheu
Adjunct Professor
Links
Biography
Jean-Philippe (JP) Maheu leads our global Agency Partnership and Brand Strategy teams. He joined Twitter through the acquisition of Bluefin Labs where he was the CEO of the leading SocialTV analytics company. Under JP’s leadership, Bluefin achieved remarkable sales traction with leading brands and strengthened its market leading position. Twitter’sacquisition of Bluefin Labs led AdAge to name JP as one of the eight great digital hires of 2012. Prior to Bluefin Labs, JP served in executive leadership positions at Razorfish, Ogilvy & Mather and Publicis Modem. He spent six years with Razorfish, where he ascended into the role of CEO for the last two years of his tenure, leading the vision, strategy and growth of the company. Following Razorfish, Maheu was the chief digital officer of Ogilvy & Mather, where he was responsible for digital growth and innovation across the company’s operating units. More recently, JP was the Global CEO of Publicis Modem, the digital marketing unit of Publicis Worldwide, which is the largest agency within Publicis Groupe.
JP holds a MBA from J.L. Kellogg School of Management, Northwestern University and a M.S. in Network & Computer Sciences from Pierre et Marie Curie University in Paris, France. JP lives in NYC with his wife and two teenage children.
Videos
Can A Tweet Change the World? | Jean-Phillip Maheu | TEDxHunterCCS
What excites you about what marketing agencies are doing today?
What does "innovation in marketing" mean to an agency?
Ogilvy's Jean-Philippe Maheu at IAB MIXX 2009
How would you describe the changing face of marketing - what do you believe is fueling this change?
ADMS 2014 interviews: Jean-Philippe Maheu
From an agency's point of view, is brand loyalty a reality or a myth?
Digitas at CES: Bluefin's JP Maheu
Impact of Twitter Users Watching The Walking Dead - Jean--Phillippe Maheu, Twitter - IAB MIXX 2013
JP Maheu, Twitter & Randall Rothenberg, IAB on Frequency, Reach & IAB Digital Video Marketplace
Jean-Philippe Maheu - Semana de Criação 2011
Publicis Modem's Jean-Philippe Maheu - 2012 IAB Annual Leadership Meeting
Twitter's Jean-Phillipe Maheu - IAB AfterFronts 2013
What are some great marketing campaigns from the last 6 months and what do you like about them?
What might some "risks" be for agencies in 2010?
Read about executive education
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