Jelena Jeknić

Jelena Jeknić is the current Director of Marketing at Zemanta. Jelena has also previously worked as the Senior Marketing Manager at HYCU, Inc. from September 2018 to October 2020 and as the Head of Digital Marketing at Agency NOVELUS from November 2017 to July 2018. At Zemanta, Jelena is responsible for creating and managing SaaS product, B2B inbound and digital campaigns. Prior to their work at Zemanta, Jelena worked at HYCU, Inc. where they were responsible for leading all CRM collection and software integrations, as well as strong cross-department collaboration and coordination.

Jelena Jeknić's educational career includes a PhD in Economics from the Faculty of Economics and Business at the University of Maribor in Slovenia, with a focus on marketing. Jelena also holds a University Graduate degree in Economics and Business from the same school. Jelena has also completed an exchange semester in marketing at the Wirtschaftsuniversität in Vienna, Austria. In addition, they are a graduate of the International Baccalaureate Diploma Program and the National Grammar School Program. Finally, they have several certifications from HubSpot Academy in Inbound Sales, Content Marketing, Social Media, and Digital Advertising.

Their manager is Todd Sawicki, CEO. They are on a team with Dawn Chan - APAC Director, Tadej Pavlič - Head of Customers & Growth, and David Kaplan - Vice President Client Development.