Jenna Drenten

About

Dr. Jenna Drenten is Assistant Professor of Marketing in the Quinlan School of Business, where she teaches undergraduate and graduate courses in marketing and integrated marketing communications. Jenna’s primary stream of research aims to understand identity creation, maintenance, and transitions in the modern marketplace

Before pursuing her Ph.D., Jenna worked in corporate communications at BMW Manufacturing Co. in Greer, SC and worked in special events and marketing at Minyanville Media, Inc., an Emmy-Award winning online financial publishing company in New York City. 

Prior to joining the Quinlan faculty, Jenna was an assistant professor of marketing in the Boler School of Business at John Carroll University.

Degrees

• PhD, Marketing, University of Georgia
• BS, Integrated Marketing Communication, Winthrop University

Research Interests

• Adolescent Consumer Culture
• Consumer Self-Concept & Identity
• Social Media Marketing
• Technology Mediated Consumption Experiences
• Consumption Rites & Rituals

Professional & Community Affiliations

• Association for Consumer Research (ACR)
• American Marketing Association (AMA)
• Consumer Culture Theory Consortium (CCTC)
• Chicago Advertising Federation (CAF)
• Chicago Consumer Culture Community (C4)
• Chicago Ideas Week
• Junior League of Chicago
• Prezi Educators Society

Courses Taught

• Fundamentals of Marketing (Undergraduate)
• Integrated Marketing Communications (Undergraduate and Graduate)
• Consumer Behavior (Undergraduate and Graduate)