Jeremy Kees

I am a Professor of Marketing at the Villanova School of Business (VSB). I have been at Villanova since 2006 and can't imagine a better place to work. I have the privilege of teaching Data Driven Decision Making and Strategic Marketing Management in the Graduate School of Business and Competitive Effectiveness to undergraduates. I also serve as the director for the Center for Marketing and Consumer Insights (CMCI) and the NCAA Faculty Athletics Representative at Villanova.

I was recently recognized as one of The 40 Most Outstanding Business School Profs Under 40 In The World. There are some pretty amazing people on this list and I probably don't belong, but I'll take it.

Thanks to my amazing coauthors, I have been a fairly productive researcher. I have authored over 30 publications in some great academic journals such as the Journal of Marketing Research, Journal of Advertising, and the Journal of Public Policy & Marketing. I have the privilege of serving as an Associate Editor for the Journal of Advertising and also serve on the editorial review board for a number of other business journals.

When my schedule allows, I take on select consulting projects related to my teaching and research mostly in the areas of marketing research, advertising, and consumer welfare. I take great pride in being able to add value to some world-class organizations. Some of my most meaningful work is done in conjunction with the federal government, where I advise various government agencies about risk communication strategy and policy.

Specialties:

Marketing and Public Policy Issues; Advertising Framing Effects; Risk; Intertemporal Choice; Consumer Health; Pharmaceutical Marketing; Food and Food Supplement Health Claims; Pricing; Information Processing, Multivariate Data Analysis Techniques; Experimental Design

Research:

• Consumer Information Processing: Topics dealing with ways in which consumers process and are influenced by marketing communications and how the presentation of information in advertisements influence consumer attitudes and decision making
• Consumer Psychology: Consumer risk perception and the motivational and self-control mechanisms consumers use to manage potential risks
• Intertemporal Choice: Time discounting and how consumers integrate present versus future outcomes into decision making
• Public Policy and Consumer Welfare: Marketing issues that affect consumer decision making related to health and wellness

Honors and Awards:

• Named as one of "The 40 Most Outstanding Business School Profs Under 40 In The World" by Poets & Quants
• American Marketing Association Thomas C. Kinnear Research Award
• Center for Global Leadership Research Excellence Award
• McDonough Award for Research Excellence
• Conference Co-Chair, Marketing and Public Policy Conference
• Programming Chair, Marketing and Society Special Interest Group of the American Marketing Association
• Marketing and Society Track Co-Chair, Winter AMA Marketing Educators" Conference
• Best Paper Award, Marketing and Public Policy Conference
• Best Paper Award, Society for Marketing Advances Conference
• AMA Sheth Foundation Doctoral Consortium Fellow