Jerry Han

Biography

Jerry Han is a doctoral student focusing on consumer behavior in the Marketing department. He received a B.S. degree in Business Administration and a M.S. degree in Marketing from Seoul National University. His research program looks at how perceptions of control affect consumer perception, behavior, and information processing. Specifically, he looks at how perceived control influences consumer multitasking behavior, physical and temporal distance perception, fluency effects, and resource evaluations. Jerry is also an avid fan of the San Antonio Spurs and likes to spend time playing the guitar.