Jiangming Huang
Associate Professor of Marketing at Renmin Business School
Schools
- Renmin Business School
Links
Biography
Renmin Business School
Education
- 1999.04-2002.03 Ph.D., Graduate School of Business Administration,Kobe University,Japan
- 1986.09-1989.07 Master, Commercial Economics,Renmin University of China
- 1979.09-1983.07 Bachelor, Department of Business and Economics,Anhui University of Finance and Economics
Working Experiences
- 1989.07-Present Faculty, Renmin Business School, Renmin University of China
- 1983.07-1986.08 Lecturer, Department of Business and Economics, Anhui University of Finance & Economics
Research Interests
Marketing theory, Retail Management
Courses
Marketing Studies, Retail Management, Methodology of Management Research
Publications
Papers
Selected Academic Articles:
- A Study of Smart and Connected Products Reshaping Corporate Boundaries: The Case of Xiaomi", Management World, 2022.04
- Competitive Advantages of Enterprise Niche Construction: Case Comparison of Yutong and BAIC Group, Management Review, 2016.05
- Path Evolution of Development of BAIC Group’s Technology: Resources and Decision Logic, Management World, 2014.09
- "Strategies for the Design and Writing of Qualitative Research — A Summary of Conferences on “China Business Management Case and Quality Research” (2012), Management World, 2013.02
- Automobile Mould Manufacturing Capacity Evolution Path and Ability Accumulation Competition: Beijing BYD Mold Case", Chinese Journal of Management, 2012.02
Selected Research Grants:
- 2012-2015 "Research on Symbiotic Innovation Strategy of New Energy Automobile Enterprises and Commercial Ecosystem in China", (National Natural Science Foundation of China.
Services & Awards
Honors and Awards
- 2016 One of the 100 Best Developed Cases in China, “ Hai Kang Company R & D Management Confusion: How to Sell the Cow and Drink the Milk?”
- 2015 One of the 100 Best Developed Cases in China, “The Transformation of Advantech towards Amoeba Management: The Management of Organizational Routines”
Media Coverage、Speech at Business Forum :
- 2017.07 "Future Retail Opportunities" Under the Logic of Industrial Reform (The Economic Observer)
- 2016.09 Deliver Speech “Marketing Value and Ethic”, Award for China Marketing Excellence Forum (The Economic Observer)
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