Jing (Jane) Wang

Dr. Jing Wang is Associate Professor of Marketing at CEIBS. Prior to joining CEIBS, she held an appointment as Assistant Professor of Marketing at Lee Kong Chian School of Business, Singapore Management University.

Dr. Wang holds a Ph.D. in Marketing from Yale School of Management, M.A. in Integrated Marketing Communication from Emerson College, and B.A. in Economics from Fudan University. She is an expert in the psychology of judgment and decision-making, an area that overlaps heavily with behavioural economics and consumer behaviour. Her research uses psychological and economic principles to investigate fundamental aspects of the manner in which preferences are formed in order to predict consumer behaviour in the marketplace. She examines how people know what they like, how the way they frame decisions affects the choices they make, how their intuitive beliefs about pleasure and pain influence their decisions and other topics in judgment and decision-making. Her publications appear in top academic journals such as Journal of Marketing Research and Journal of Consumer Research.

Dr. Wang teaches Consumer Behaviour and Marketing Strategy at various curriculum levels. She has been a top-ranked teacher and earned various teaching awards at Singapore Management University since 2009. Outside of academia, Dr. Wang has served as a management consultant for Arthur Andersen (Shanghai) Business Consulting Co., and a global business development consultant for Anheuser–Busch InBev in Belgium. Dr. Wang has also advised on numerous research projects in service and luxury industries chartered by the Singapore Tourism Board and Singapore Economic Development Board. Dr. Wang serves as an Ad Hoc Reviewer for many research journals and has been an active committee member of professional communities such as American Marketing Association, Society for Consumer Psychology, and Society for Judgment and Decision Making.

Education

• Doctor of Philosophy (Ph.D.) Yale University - Yale School of Management (2003 — 2008)
• Master of Arts (M.A.) Emerson College (2001 — 2003)
• Bachelor's degree Fudan University (1996 — 2000)