Jo Young

Jo is a leading data-driven marketing practitioner, with extensive experience in optimising ecommerce propositions across both B2C and B2B, from retail through to subscription services. Jo is passionate about data in all its forms and using her analysis skills, including digital, direct marketing, attribution and pricing, has produced award-winning marketing optimisation work. To improve e-commerce offerings, Jo has delivered best-in-class solutions using cutting-edge marketing personalisation, automated communications and tailored online experiences. Jo has worked with companies such as The Body Shop, Kuoni, Lakeland, Diageo, Viking Direct and John Lewis, and has over 20 years’ experience in some of the UK’s leading data consultancies.