Joaquín de Aguilera

More than 35 years into the Marketing Communications Industry, 25 of them in managerial positions, besides 3 years as managing director of an independent TV production company. He started his career in the media department of McCann Group Madrid, to move soon into the account one, where he became, in a few years, Client Services Director of McCann Barcelona, first, and then Clarín. Founder, Executive Vicepresident and Managing Director of Ruiz Nicoli Group (Eurocom/Havas Group). CEO at FCA (Publicis Group). Founder, Chairman & CEO at Sineusis. Integrated Marketing Communications Director and then Head of Marketing Performance at McCann Worldgroup Spain.

Education

• Advanced Management Program MIT Sloan School of Management (1994 — 1994)
• Strategic Marketing Seminar, Executive Education The University of Chicago Booth School of Business (1983 — 1983)
• Licenciado Universidad Complutense de Madrid (1973 — 1977)

Skills

The most important

• Digital Strategy
• Estrategia digital
• Marketing directo

Other

Marketing integrado, Comercio electrónico, Análisis web, Digital Media, Direct Marketing, Desarrollo empresarial, Redes sociales, Marketing en Internet, Integrated Marketing Communications;, Branding; Marketing Performance and Analytics. Management, Online Marketing, Marketing Communications, Digital Marketing, Marketing digital, Google Analytics, Estrategia de mercadotecnia, Online Advertising, Mercadotecnia, Publicidad en Internet, Comunicaciones de marketing, Marketing Strategy, Marketing