Joe Dreixler

Joe Dreixler is a conversion specialist and, with his consulting company ConversionWerk.com, has successfully optimized numerous commercial websites for companies from a wide range of industries such as eCommerce, software, tourism, FinTech, financial services, but also NGOs such as Unicef.

Together with Sandra Steiner, who previously held management positions at HRS and Expedia & hotels.com, he also founded the consulting firm Direct-Booking-Experts.com, which develops and implements conversion and digital strategies in tourism. His customers there primarily include Destination Marketing Organizations (DMOs) such as visitBerlin, Düsseldorf Tourism, Zermatt Tourism as well as providers of booking technologies and booking portals.

Joe also teaches conversion rate optimization & digital strategies at renowned universities and business schools in Switzerland and Spain, including ESADE in Madrid and Barcelona, ​​where he previously completed his Executive Masters in Digital Business.

Education

• Executive Master in Digital Business ESADE Business & Law School (2011 — 2012)
• diploma in business administration (BA) DHBW Ravensburg (1999 — 2002)
• Certified Executive Consultant for Business & Marketing Automation Klick-Tipp Academy (2017 — 2017)

Companies

• Founder ConversionWerk.com (2015)
• Conversion Rate Optimization for Tourism Websites at Direct-Booking-Experts.com Direct-Booking-Experts.com (2012)
• Conversion Rate Optimization for Hotel Websites Direct-Booking-Experts.com (2009)
• Visiting Professor ESADE (2013 — 2014)
• Spokesman Media Relations, Campaigning Director FDP-Fraktion im Abgeordnetenhaus von Berlin (Parliamentary Party) (2006 — 2010)