Joel Mohr

Academic Qualifications:

• PhD in Marketing, Smith School of Business, Queen’s University, Kingston, ON, Canada
• MSc in Marketing, Smith School of Business, Queen’s University, Kingston, ON, Canada
• BComm Honours in Marketing Management, University of Guelph, Guelph, ON, Canada

Previous Teaching/Work:

Undergraduate Courses:

• Marketing Management II

Graduate Courses

• Communication and Persuasion
• Seminar in Marketing

Research Interests:

Joel’s primary research pipeline studies the role of knowledge and its various forms within consumer and organizational behaviour, including its impact on marketing, entrepreneurial, and societal outcomes. His second stream of research examines the persuasive effects of marketing tactics, especially as they pertain to consumer wellbeing and public policy. Joel has a professional history of client-facing roles, including digital marketing consulting, project management, and sales.