Joeri Van den Bergh
Professor at Vlerick Business School Executive Education
Schools
- Vlerick Business School Executive Education
Expertise
Links
Biography
Vlerick Business School Executive Education
Joeri Van den Bergh is the co-founder of InSites Consulting, a global ‘new generation’ research agency with offices in Belgium, the United Kingdom, France, Switzerland and the Netherlands. He has extensive experience of all aspects of branding, marketing and advertising to kids, teens and young adults. His clients include global customers such as Lego, Nokia, Sony, MTV Networks, Danone, Unilever and Coca-Cola, for whom he has provided research and advice on how to target the youth market. As author and contributor to numerous jounals, he also lectures throughout the world on marketing topics.
Experience
- InSites Consulting
- Owner - co-founder and partner & Next Gen (Y & Z) & trends expert May 1997 –
- Vlerick Business School
- Professor Sep 2015 –
- Sensoa
- External Counsellor of the Board - member of the General Assembly Mar 2016 –
- Kogan Page - How Cool Brands Stay Hot. Branding to Gen Y & Z (3 editions & 10 translations)
- author Feb 2011 –
- Ancienne Belgique - AB
- vice president of the Board of Directors - member of the general assembly Jan 1999 – May 2017
- Vlerick Business School
- senior research manager Aug 1994 – Aug 2000
Education
- London Business School Sustainability Leadership and Corporate Responsibility Sustainability Studies 2020
- Vlerick Business School Master Marketing 1993 – 1994
- VLEKHO Business School Brussel Master Economics 1989 – 1993
- Virgo Sapiens Humaniora 1983 – 1989
Videos
Conscious Consumptions Belgium
Experience a preview of Joeri Van den Bergh on stage
Branding & Communication with Generation Y/Millennials - Joeri Van den Bergh @ DMS2013
My interview with 'next generation' expert Joeri Van den Bergh about the future generation customers
Is your brand Millennial-proof?
IIeX EU 2015: Who’s Up NXT? Observing Trends With the Z Generation by Joeri Van den Bergh
Who’s up NXT story: A cross-generational view on NxtGen marketing
Deep Dive: Youngsters & Research - 19/1/2021
frAGILE: Is NextGen marketing more chemistry than science?
Read about executive education
Other experts
Popular Courses
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Feb 2, 2025
Leading People and Teams
ESMT
Berlin, Germany
Nov 19
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Sep 29
Looking for an expert?
Contact us and we'll find the best option for you.