Johannes Hattula
Assistant Professor of Marketing at Imperial College London
Associate Professor Of Marketing at CBS Executive
Schools
- Imperial College London
- CBS Executive
Links
Biography
Imperial College London
Summary
Dr Johannes Hattula is Assistant Professor of Marketing at Imperial College Business School. He studied Business Administration at the University of Mannheim, Germany, and he holds a PhD from the University of St. Gallen, Switzerland. During his doctoral and postdoctoral studies, he spent several years abroad. Amongst others, he was visiting the Sauder School of Business at the University of British Columbia, Vancouver, Canada (2011-2012), and he was Visiting Fellow at the Yale School of Management at Yale University, New Haven, USA (2013/2014).
Johannes'' research interests include managerial and consumer decision making as well as topics in the digital marketing space. His main focus is on cognitive processing such as information processing, preference certainty, preference construction and predictions, on the one hand, and the interplay between technology and decision making, on the other. In his research, he applies an interdisciplinary perspective, drawing primarily from (social) psychology, and methodologically, he employs especially experimental approaches and longitudinal methods.
His research work has been accepted for publication at the Journal of Marketing Research and the International Journal of Research in Marketing, and has been featured by business publications such as Harvard Business Review, Financial Times, and the MSI Marketing Science Institute. His research has been recognized by several awards and has been supported by several grants, for instance, from the Swiss National Science Foundation, the Basic Research Fund (University of St. Gallen), and the Max Planck Institute of Human Development.
Johannes teaches Marketing in Imperial’s MSc Management programme.
CBS Executive
Johannes Hattula is Associate Professor of Marketing at Copenhagen Business School. He holds a PhD in Marketing from the University of St.Gallen (Switzerland) and a graduate degree in Business Administration from the University of Mannheim (Germany). Prior to joining Copenhagen Business School, Johannes has been an Assistant Professor of Marketing at Imperial College London (UK) and he has held visiting positions at the University of British Columbia (Canada), Yale University (USA), and the Max Planck Institute (Germany).
Johannes’ primary areas of research and teaching include managerial decision making, consumer behavior, and growth hacking strategies. His research has been accepted for publication at leading journals in the field, including the Journal of Marketing Research and the International Journal of Research in Marketing, and has been featured by business publications such as Harvard Business Review, Financial Times, and the MSI Marketing Science Institute. His work has been recognized by several awards and has been supported by various grants (e.g., Swiss National Science Foundation) and companies.
Primary research areas
- Management and consumer behavior
- Decision biases and debiasing approaches
- Human-computer interaction
- Marketing & AI
- Growth hacking strategies
Education
- International Teachers Programme Aix-Marseille Graduate School of Management - IAE (2018 — 2018)
- Dr. oec./PhD University of St.Gallen (2008 — 2013)
- Summer Institute on Bounded Rationality / Research visits Max Planck Institute for Human Development (2012)
- Summer program on Quantitative Research Methods University of Michigan (2009 — 2009)
- Diplom/MSc in Business Administration University of Mannheim (2003 — 2007)
Research
Walter Herzog; Johannes Hattula; Darren W. Dahl / Marketers Project Their Personal Preferences onto Consumers : Overcoming the Threat of Egocentric Decision Making.
In: Journal of Marketing Research, Vol. 58, No. 3, 6.2021, p. 456-475Johannes Hattula; Christian Schmitz; Martin Schmidt; Sven Reinecke / Is More Always Better? : An Investigation into the Relationship between Marketing Influence and Managers' Market Intelligence Dissemination .
In: International Journal of Research in Marketing, Vol. 32, No. 2, 6.2015, p. 179-186Johannes Hattula; Walter Herzog; Darren W. Dahl; Sven Reinecke / Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences
In: Journal of Marketing Research, Vol. 52, No. 2, 4.2015, p. 235-252Johannes Hattula; Walter Herzog; Christian Wanding Dahl; Sven Reinecke / When Empathic Managers Become Consumers : A Self-referential Bias.
In: Advances in Consumer Research, Vol. 40, 2012, p. 1013-1014
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