John Anderson

John C. Anderson is a former professor of management at UCLA, Queen's University (Canada), Columbia and Cornell and periodically teaches Entrepreneurial Marketing in the Entrepreneurship Center of the College of Business Administration at the University of Colorado, Boulder. Dr. Anderson was the head of global special events for UNICEF for five years and then was Executive Vice President of a nationally known marketing and promotion agency.

In 1990, he founded International Strategic Marketing Inc., an entertainment-marketing agency. Since its inception, ISM has implemented the marketing, sponsorship or promotion over 150 music tours as well as creating cross promotions with major studios such as Sony Pictures, MTM Studios, Paramount Studios, Hanna-Barbera, and Disney for corporate clients. The company's corporate clients have included Sony Electronics, JVC Company of America, Samsung Electronics, Hewlett-Packard, Gemstar, KLH, MasterCard, MCI, Makita Powertools, Gillette, Weider Health and Fitness, all major record labels and a long list of artists and entertainment properties.Dr. Anderson has also been heavily involved with the Internet — building, repositioning or assisting over 20 companies in the entertainment, music, financial services, personal development and children's spaces.John leads the new business development and strategic planning team at e2amp.

Specialties:

Business strategy, funding, branding, advertising, marketing, promotion, digital and event marketing, strategic alliances, market research, entrepreneurship and business development.

Education

• Ph. D. Cornell University (1974 — 1977)
• B. Commerce The University of British Columbia (1968 — 1973)

Companies

• Editor In Chief Enjoy Los Cabos Life (2019)
• President/CEO International Strategic Marketing Inc (1990)
• Chief Marketing Officer RMS Media Group (2017 — 2017)
• Senior Vice President, Digital Group RMS Media Group (2016 — 2017)
• SVP, Digital Group CurtCo Media (2010 — 2015)
• Chief Executive Officer e2amp inc. (2000 — 2012)
• Chief Executive Officer Plastic Cash International (2005 — 2006)
• Adjunct Full Professor of Marketing, School of Business University of Colorado at Boulder (1999 — 2005)
• Executive Vice President Premier Promotions and Marketing (1989 — 1990)