John Elbing

CSO Customer Standpoint Officer

Born in the US, raised in Switzerland, I have zigged and zagged through many different professions, jobs and training programs, building an expansive toolkit to help you grow your business, such as Design Thinking and over a hundred workshop formats.

I have an MS in Computer Science, an MBA in finance and several certifications, notably in the business storytelling framework StoryBrand. I have worked in digital marketing and project and change management and launched two startups. I have coached over a hundred startups.

In addition to Standpoint, I teach Business Models, Social Media Marketing and Digital transformation at the Haute Ecole de Gestion, Crea, Innosuisse, Venturelab, UCreate and EU Business School.

Education

Where To Play Certificate Business strategy 2021

StoryBrand StoryBrand Certified Guide Business & Marketing Storytelling 2019

CoDesign-It Certificate Graphical Facilitation 2019

Design Thinkers Academy Certificate Design Thinking Facilitation 2018

Design Thinkers Academy Certificate Radical Creative Thinking & Doing 2018

Build a Better Business / Business Model Inc 2-day program Design Thinking 2018

Carnegie Mellon University - Tepper School of Business Executive MBA in International Wealth Management MBA 2004 – 2005

University of Geneva Master of Business Administration (MBA International Wealth management MBA 2004 – 2005

University of Michigan Certification Social Network Analysis 2012

Wharton School, University of Pennsylvania Certification Gamification 2012

IMD (International Institute for Management Development) - Business Programs Certificat e-business 2000

Dynargie Certificate Presentation skills 2001

Team Management System (TMS) TMS Training Certificate Human Resources Management/Personnel Administration, General 1993

EPFL eMaster IT Computer Software Engineering 1982 – 1988