John Sailors

John Sailors, PhD, is a visiting associate professor in the Department of Marketing at the University of St. Thomas Opus College of Business. He was previously a tenured associate professor in the Department of Marketing, and he has also taught at the University of Michigan and the University of Scranton. His earned his PhD in marketing from Northwestern University. He typically teaches courses in marketing research, principles of marketing and research methods. He has corporate experience in the marketing research industry, leading studies for Proctor & Gamble, Ford and Harley Davidson (among others).

His research revolves around consumer attitudes and decision making, measurement and marketing management. He has published in the European Journal of Marketing, the Journal of Business to Business Marketing, the International Journal of Market Research, the Journal of Financial Services Marketing and others.

Education

• PhD Northwestern University - Kellogg School of Management (1987 — 1991)
• BBA University of Michigan - Stephen M. Ross School of Business (1985 — 1987)
• University of Michigan (1983 — 1985)

Companies

• Visiting associate professor of marketing University of St. Thomas - Opus College of Business (2019)
• Associate Professor of Marketing Kania School of Management, University of Scranton (2014 — 2019)
• Associate Professor of Marketing University of St. Thomas, Opus College of Business (2011 — 2014)
• Board Member Minnesota School of Science (2008 — 2014)
• Assistant Professor of Marketing University of St Thomas, Opus College of Business (2005 — 2011)
• Director, Marketing Sciences Ipsos Insight (2003 — 2005)
• Vice President/Consumer Insight Consultant RDA Group (1999 — 2002)
• Marketing Training Manager Pharmacia & Upjohn (1997 — 1999)
• Assistant Professor of Marketing University of Michigan (1991 — 1997)

Skills

• Brand Assessment
• Experimental Design
• Survey Methodology

Other

Segmentation, Multivariate Analysis, Statistics, Consumer Behaviour, Factor Analysis, Structural Equation Modeling, Analysis, Quantitative Research, Brand Equity, Competitive Analysis, Marketing Research, SPSS, Marketing, Data Analysis, Market Research