Jonathan Deacon
Experienced Professor of Marketing, passionate cyclist, business consultant and NED at The Chartered Institute of Marketing
Schools
- The Chartered Institute of Marketing
Expertise
Links
Biography
The Chartered Institute of Marketing
Jonathan is Professor of Marketing at the University of South Wales where he leads research with a focus on how entrepreneurial firms ‘create markets’ and how SME’s can ‘go to market’ in the era of digital platforms and technically literate consumers– he consults with business and government bodies on a number of strategic projects, business development initiatives and the digital economy. He is a ‘thought leader’ at the interface between Marketing, Entrepreneurship and Creative Thinking. He is a trustee and global vice chair of the Chartered Institute of Marketing, a member of The Royal Anniversary Trust and a board member of the European Marketing Confederation. Jonathan had a successful business career prior to academe – and retains selected commercial interests and sits on the boards of a number of commercial and social companies.
For relaxation he ‘enjoys’ adventure sports.
RESEARCH INTERESTS
- Theory building at the marketing/entrepreneurship interface
- Development of marketing theory and business models – in particular for the small firm
- Aspects of marketing and entrepreneurship education
- The interface between Marketing and Design Thinking
Education/Academic qualification
Marketing and Entrepreneurship, PhD - Doctor of Philosophy University of Ulster at Jordanstown, N. Ireland, University of Ulster
Award Date: 1 Mar 2008
Business Administration, BSc. (Hons) (Wales) , Newport Business School, University of Wales, Newport
Marketing, Post Graduate Diploma, Chartered Institute of Marketing
Marketing, MA, Glamorgan Business School, University of Glamorgan
Education, PGCE, School of Education, University of Wales, Newport
External positions
Trustee, CAM Foundation 1 Jan 2019
Board Member, University of Salerno 1 Jan 2019 → …
Royal Anniversary Trust's Panel for the Queen's Anniversary Awards for Further and Higher Education, Queen's Anniversary Awards 2016 → 2020
Vice Chair, European Marketing Confederation (EMC) 2015 → …
Vice Chair Chartered Institute of Marketing 2014 → …
External Examiner, Manchester Metropolitan University 2014 → 2016
Trustee Chartered Institute of Marketing 2013 → …
Trustee and Board Member – Institute for Small Business and Entrepreneurship 2013 → 2014
Member of Commerce Cymru 2013 → 2014
Visiting Academic , St John’s College, Oxford 2013 → 2014
External Examiner, Buckingham University 2012 → 2017
Chair Libraries Wales Marketing awards 2010 → …
Visiting Fellow, Cass Business School, City University, London 2010 → 2013
Chair Chartered Institute of Marketing (Wales/Cymru) 2008 → 2013
Chair CANMOL Wales Marketing Awards 2008 → 2014
Editor: Journal of Research in Marketing and Entrepreneurship (Emerald Group Publishing Ltd). 2008 → 2014
Founding member of the Chartered Institute of Marketing, Small Business Community group (SBC) 2006 → …
Member of the Court of Cardiff University 2006 → …
External Examiner, Huddersfield University 2006 → 2010
External Examiner, Oxford Brookes University 2005 → 2009
Fellow and Moderator (International), University of Wales 2005 → 2013
Chair City of Newport Business Club 2004 → 2008
Member Board of the Professional Body/ICG- Chartered Institute of Marketing 2002 → 2013
Member Institute of Welsh Affairs (SE Committee
Board Member - Young Enterprise Wales (past Chair)
Videos
Making Business Happen Mini-Guide 6 - Creating your brand promise
Making Business Happen Mini-Guide 2 - What makes a good brand?
Making Business Happen Mini-Guide 5 - The importance of Market Research
Making Business Happen Mini-Guide 7 - Writing Your Business Plan
Making Business Happen Awards
Jonathan Deacon @ Britain means Business 2014
LinkedIn Live with Luan Wise and Professor Jonathan Deacon
Part 2 Jonathan Deacon @ Britain means Business 2014
Entrepreneur Wales Awards Interview with Dr Jonathan Deacon
Reflections of a research professor: Jonathan Deacon
Making Business Happen Mini-Guide 4 - Raising Brand Awareness
Making Business Happen Mini-Guide 3 - What makes a good brand? Part Two
Making Business Happen Mini-Guide 1 - How to gain a competitive advantage
Read about executive education
Other experts
Popular Courses
Leading People and Teams
ESMT
Berlin, Germany
Nov 19
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Feb 2, 2025
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Sep 29
Looking for an expert?
Contact us and we'll find the best option for you.