Jonathan Reynolds

Jonathan Reynolds is one of the leading academic experts in the study of the retail sector internationally.

He is Academic Director of the Oxford Institute of Retail Management, Associate Professor in Retail Marketing and Deputy Dean at Saïd Business School. He is also Deputy Director of the ESRC’s Consumer Data Research Centre.

Jonathan’s teaching and research focus primarily on the retail sector. He is particularly recognised for his scholarship and expertise in the areas of electronic commerce and omni-channel retailing, innovation and entrepreneurship in retailing, retail productivity and skills, and the role of place in marketing and retailing.

His views are sought after by businesses, policy makers and the media. He is heavily committed to knowledge exchanger, actively seeking to ensure that his research can be widely disseminated amongst policy-makers and practitioners. While his academic expertise lies in marketing and geography, Jonathan’s research activities have also extended into science and technology studies and strategic management.

He is a founding member of the Oxford Institute of Retail Management, and has been its Academic Director since 1999. The Institute undertakes a range of both commissioned and public domain research with direct relevance to practitioners, but which is nevertheless grounded within rigorous academic scholarship.

Jonathan read geography as an undergraduate at the University of Oxford, and then took an MA in Environmental Planning at the University of Nottingham, and a PhD at the University of Newcastle-upon-Tyne. He returned to Oxford in 1985 to work on research for the British retailer Tesco on the application of new forms of technology and e-commerce, following a post at the University of Edinburgh as founding Research Fellow for the Coca-Cola Retail Research Foundation. He has also been Visiting Professor at the Amos Tuck School of Business Administration at Dartmouth College.

He is a Governing Body Fellow at Green Templeton College, Oxford.

Expertise:

• Retailing and technology (electronic-commerce and omni-channel retailing)
• Retail innovation and entrepreneurship
• Retail development and planning
• Retail productivity and skills

Research

Jonathan’s research focuses primarily on the retail sector.

He is recognised internationally for his expertise in the areas of electronic commerce and omni-channel retailing, innovation & entrepreneurship in retailing, retail productivity and skills, and the role of place in marketing and retail management - in particular, the consequences for retail development and planning.

He is presently Deputy Director of the ESRC-funded Consumer Data Research Centre, a £7.9m initiative run jointly by the Universities of Oxford, Liverpool, Leeds and UCL to create a service that will open up the data resources routinely collected by the retail business sector to academic research, training and capacity building. He has also been Associate Director of the ESRC-funded Retail Industry Business Engagement Cluster (RIBEN), a £1.4m collaboration between Oxford, Southampton, Leeds and Surrey Universities.