Jonlee Andrews

Areas of Expertise

Brand Management, Retail Management, CPG Marketing, Managerial Decision Making, and Creativity.

Academic Degrees

• PhD, University of Wisconsin
• MBA, University of Iowa
• BS, Iowa State University

Professional Experience

• Weatherhead School of Management Case Western Reserve University
• University of Wisconsin - Madison
• Loras College

Awards, Honors & Certificates

• MBA Teaching Excellence Award, Kelley School of Business, 2003, 2004, 2005, 2007, 2008, 2009, 2010, 2013
• Trustees'' Teaching Award 2005, 2007, 2009, 2011
• Lilly Award for Teaching Excellence 2006
• MBA Innovative Teaching Award 2003
• 4-star rating in Business Week''s Guide to Best Business Schools, 1997, 1998
• Tate Award for Excellence in Teaching, University of Wisconsin - Madison, 1992
• American Marketing Association Doctoral Consortium Fellow, 1990
• Outstanding Teaching Award, Loras College, 1987

Selected Publications

• Rusetski, Alexander, Jonlee Andrews and Daniel C. Smith (2014), “Unjustified Prices: Environmental Drivers of Managers'' Propensity to Overprice,” _Journal of the Academy of Marketing Science, _Volume 42, Issue 4 (July), pp 452-469.

• Andrews, Jonlee (1999), "Product Development: Why line extensions often backfire," Harvard Business Review, March/April.

• Andrews, Jonlee (1998), "New But Not Improved: Factors That Affect the Development of Meaningful Line Extensions," Marketing Science Institute Working Paper #98-124, November.

• Andrews, Jonlee (1996), "In Search of the Marketing Imagination: Factors that Affect the Creativity of Marketing Plans for Mature Products," Journal of Marketing Research, May.