Joseph Goodman

Professor Goodman is Associate Professor of Marketing at The Ohio State University’s Fisher College of Business. His research seeks to understand consumer decision making in today’s marketplace. His research interests include consumer happiness and well-being with material and experiential purchases; consumers’ attraction to, and decision making from, large product assortments; and the role of crowdsourcing tools, such as Mechanical Turk, in consumer research.

His research has appeared in the requisite journals (JCR, JMR, JCP, JBDM, JACR, OBHDP) and he has taught various courses (Principles of Marketing, Consumer Behavior, Brand Management, Judgment and Decision Making) at the undergrad, graduate, and executive levels. He joined Fisher in 2016 and received his PhD in Marketing at the McCombs School of Business at The University of Texas at Austin. Prior to being a Buckeye, Professor Goodman was on the faculty at the University of South Carolina and Washington University in St. Louis, where he co-founded the CB Research Lab. He enjoys traveling, running, acting like his kids, Europe ‘72, PYITE, a Sky Blue Sky, Bodrum Bodrum, and consuming in the natural habitat.

Areas of Expertise

• Marketing
• Services Marketing
• Survey Research and Rating Scales
• Branding
• Consumer Behavior
• Pricing
• Strategy

Education

• Ph.D., Marketing, McCombs School of Business, The University of Texas at Austin
• B.B.A., Business Honors and Marketing, with honors, McCombs School of Business, The University of Texas at Austin