Joseph Siu-Lung KONG

Qualifications

• PhD - InfoSys (CityU HK)
• BBA - InfoSys (CityU HK)

Biography

Dr Joseph Siu-Lung KONG completed his BBA and PhD in Information Systems at the City University of Hong Kong. His research focused on gaming psychology of digital natives and received Outstanding Paper Award in the ED-MEDIA 2011 World Conference for his empirical study in MMOG on knowledge creation. Dr Kong recently received the Innovative CityU-Learning Awards 2020 for his Learn-from-Home (LfH) e-Business course and the IS BBA Contribution Award 2019/20 for his efforts in promotion and undergraduate retention. He was the Chief Residence Tutor at the Lee Shau Kee Hall from 2010 to 2014 and involved actively in organizing the Prof Edmond Ko Cup Inter-hall Photography Competition. Before entering university, Joseph was one of the top racing eSport athletes in Hong Kong specialized in the “GranTurismo” series. He runs a blog and YouTube channel to study social marketing, which covers topics like IT knowledge, disruptive mindset, photography, digital gaming and Nerf blasters. Joseph is also an Ordinary Member of CityU Foundation since 2020 which seat #F26 was named after him at the Wong Cheung Lo Hui Yuet Hall.

Awards

• Innovative CityU-Learning Award 2020 City University of Hong Kong
• IS BBA Contribution Award City University of Hong Kong(Department of Information Systems)
• Champion, Hall Logo Design Competition City University of Hong Kong(Lee Shau Kee Hall)
• Outstanding Paper Award ED-MEDIA 2011 – World Conference on Educational Multimedia, Hypermedia & Telecommunications
• Best Teaching Evaluation Award (Research Student) City University of Hong Kong(Department of Information Systems)
• The HKMA IT Management Club Scholarship Hong Kong Management Association

Research Areas

Gaming and eSport Psychology, Collaborative Knowledge Creation and Online Lifestyles of Digital Natives

Publications

Journal Publications and Reviews

Kong, Joseph Siu-Lung; Kwok, Ron Chi-Wai; Fang, Yulin / The effects of peer intrinsic and extrinsic motivation on MMOG game-based collaborative learning. January 2012; In: Information and Management. Vol. 49, No. 1, pp. 1-9

Kwok, Ron Chi-Wai; Cheng, Shuk Han; Ho-Shing Ip, Horace; Kong, Joseph Siu-Lung / Design of affectively evocative smart ambient media for learning. January 2011; In: Computers and Education. Vol. 56, No. 1, pp. 101-111

Chapters, Conference Papers, Creative and Literary Works

LAI, Gabriel Chun-Hei; KWOK, Ron Chi-Wai; KONG, Joseph Siu-Lung / Teaching Computational Thinking and Python Programming for Business Students: A Preliminary Study of the Alignment of Teaching and Learning Strategies with Bloom’s Taxonomy of Learning Outcomes. August 2020; CoolThink@JC - Proceedings of International Conference on Computational Thinking Education 2020. pp. 114-118

Kong, Joseph Siu-Lung; Kwok, Ron Chi-Wai / Knowledge conversion in massive peers: A preliminary study on mutualistic co-presence. 2013; Proceedings - Pacific Asia Conference on Information Systems, PACIS 2013.

Kong, Joseph Siu-Lung; Kwok, Ron Chi-Wai / MMOG game-based knowledge conversion: An ecological view of mutualistic co-presence. 2012; Proceedings - Pacific Asia Conference on Information Systems, PACIS 2012.

KONG, Joseph Siu-Lung; KWOK, Ron Chi-Wai / Knowledge Creation in MMOG: An Empirical Study. June 2011; Proceedings of ED-MEDIA 2011 – World Conference on Educational Multimedia, Hypermedia & Telecommunications.

KONG, Joseph Siu-Lung / Affective Experiences and Collaborative Learning in MMOG: A Study Using Electroencephalograph. July 2010; Proceedings of the Doctoral Consortium of 14th Pacific Asia Conference on Information Systems.

Kwok, Ron Chi-Wai; Cheng, Suk Han; Ip, Horace Ho-Shing; Kong, Joseph Siu-Lung / Design of Affectively Evocative Smart Ambient Media for Learning. October 2009; Proceedings of the 2009 Workshop on Ambient Media Computing, AMC'09, Co-located with the 2009 ACM International Conference on Multimedia, MM'09. pp. 65-75

Kong, Joseph SL; Kwok, Ron Chi-Wai / INTENTION TO LEARN IN MMOG: EXAMINING THE ROLES OF PEER INTRINSIC AND EXTRINSIC MOTIVATIONS. June 2009; 17th European Conference on Information Systems, ECIS 2009.

Kong, Joseph Siu-Lung; Kwok, Ron Chi-Wai / MMOG game-based collaborative learning: An exploratory study and its research potential. 2009; PACIS 2009 - 13th Pacific Asia Conference on Information Systems: IT Services in a Global Environment.

Professional Activities

9/2020 - 12/2020 Hong Kong Shue Yan University China (Hong Kong) Part-time Lecturer

Consultancy Experience and Executive Training

2011 - Now St. Joseph’s College, Hong Kong Web Design Advisor

Administrative Assignments

• 2019 - Now Green Lodge, Department of Information Systems Lodge Master
• 2016 Paul Poon Outstanding Student Leader Award, Student Residence Office Panel Member
• 2015 - 2016 Prof. Edmond Ko Cup Inter-hall Photography Competition, Student Residence Office Honorable Judge
• 2010 - 2014 Prof. Edmond Ko Cup Inter-hall Photography Competition, Student Residence Office Event Coordinator
• 2008 - 2014 Lee Shau Kee Hall Residence Tutor
• 2004 - 2005 Faculty Validation & Monitoring Committee, Faculty of Business Student Representative
• 2002 - 2005 Faculty Student Advisory Committee, Faculty of Business Student Representative

Teaching Activities (past 3 academic years)

• 2020-2021 Bachelor's Degree
  Python Programming for Business e-Business Postgraduate Degree Database Management Systems
• 2019-2020 Bachelor's Degree
  e-Business Postgraduate Degree Database Management Systems
• 2018-2019 Bachelor's Degree
  Global Project Management Information Products and Services Design Information Management e-Business Postgraduate Degree Database Management Systems