Josipa Basic

User research leader with 10+ years of experience working with companies to build user research practice and incorporate insights into product strategy and design decision making.

Deep understanding of research methods and applying them in fast paced settings throughout product development lifecycle to produce actionable insights.

I enjoy building user research practice, advocating for user centricity and mentoring user/UX researchers.

I teach research methods and user centric product design classes at various universities.

Education

• University of Missouri-Columbia – Doctor of Philosophy (PhD) Information Science and Learning Technologies (2010 – 2015);
• University of Zadar – Master's degree Information Science (2008 – 2010);
• FH Burgenland – Master's degree Information Science (2008 – 2009);
• University of Zadar – Bachelor's degree Information Science (2005 – 2008);
• Stuttgart Media University – International Summer School: Library and Information Science, 2008.

Experience

• IE University, Spain– Adjunct Professor (2020 – presently);
• University of Zadar, Croatia – Assistant Professor (2016 – presently);
• Amazon, Germany – UX Research Manager (2016 – 2020);
• Wrap Media LLC, San Francisco Bay Area – User Research Lead (2015 – 2016);
• Wells Fargo User, San Francisco Bay Area – Experience Researcher (2014 – 2015);
• Practice Fusion, San Francisco – User Research Associate, 2014;
• University of Missouri – Teaching Assistant & Instructor: Online Info Searching and Usability of Info Systems (2011 – 2014), User Experience Researcher (2010 – 2013), Research Assistant, iSocial, 2012.