Juan Herrera

Juan is currently managing partner of Prudentia Capital, an investment and real estate consulting firm. From 2010 to 2015, he was an Executive Director at UBS, where he headed the Equity Derivatives team for Iberia. Before joining UBS, he worked for Santander Global Banking and Markets, in the Derivatives Sales and Structuring teams. Previous to that, he was a management consultant at Oliver Wyman. He holds a MSc. in Engineering from ICAI (Madrid, Spain) and an MBA from INSEAD (Fontainebleau, France). Juan is a CFA charterholder.

Corporate experience

• Executive Director – Equity Derivatives Sales, UBS, UK – Spain, 2010 – 2015
• Executive Director – Equity Derivatives Sales & Structuring, Banco Santander, Spain, 2004 – 2010
• Consultant, Oliver Wyman, Portugal-Belgium-Brazil-UK, 1999 – 2003

Academic experience

• Adjunct Professor of Finance & Accounting, IE Business School, Spain, 2015 – Present
• Professor of Fixed Income and Derivatives in CFA preparation courses, IEB-AFI-CUNEF-Complutense, Spain, 2014 – present
• Associate Professor of Finance, ICAI-ICADE, Spain, 2015 – 2017

Academic Background

• MBA, INSEAD, France – Singapore, 2004
• CFA Charterholder and Member, CFA Institute, USA, 2004
• MSc Engineering, ICAI, Spain, 1999