Juan Manuel Alonso Melo

Juan Manuel Alonso began his studies in Universidad Pontificia Comillas, where he succeeded in two degrees: Law & Business Administration. Primarily linked to Strategic Marketing & Branding, Juan Manuel has managed cutting-edge leading brands in the Consumer Goods, B2B-Industrial and Educational industries, such as Head & Shoulders (P&G), Coco Pops-Frosties (Kellogg’s), Scottex (Kimberly Clark) and Cargill just to mention a few.

Juan Manuel is a permanent associate professor in IE with experience in subjects that cover the Branding, Marketing and Acing Interviews disciplines with deep focus in Entertainment and has been Awarded with the Teaching Excellence recognition in October 2020. Recently appointed Career Advisor for the IMBA program in IE, his approach is set by a customer/student-focused methodology.

Companies

• Career Advisor IE Business School (2021)
• Doctoral Researcher Université de Fribourg/Universität Freiburg (2021)
• Doctoral Researcher Universidad Complutense de Madrid (2020)
• Associate Professor (Masters and Grade) IE University (2016)
• Associate professor (Masters and Grade) Universidad Pontificia Comillas ICAI-ICADE (2008)
• Brand & Communication Director Europe Cargill (2017 — 2020)
• Inclusion & Diversity Lead EMEA Cargill (2019 — 2020)
• Marketing, Innovation, Trade Marketing, PR - Animal Nutrition Lead Spain Cargill (2015 — 2017)
• Academic Director at Master's of Branding MSMK (2014 — 2016)

Education

• University ICADE (1998 — 2004)
• Colegio Martin Luther King (1983 — 1998)