Juan Manuel De Toro
Professor of Marketing at IESE Business School
Schools
- IESE Business School
Links
Biography
IESE Business School
Areas of Interest
- Advertising-communication
- Brand creation, management and appraisal
- Promotional strategy with the channel and the consumer
- Media management
- Marketing strategy
Juan Manuel de Toro is professor in the Marketing Department. His areas of specialization include advertising, communication, brand creation, management and appraisal, and channel-consumer promotional strategy.
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