Julie Atherton

Julie is a Course Director for the CIM, an author, guest lecturer at University of Bath School of Management and Founder of the marketing consultancy Small Wonder. A business leader, consultant and strategist, Julie has 30 years experience working with a wide range of organisations from global brands to SMEs, and in B2C, B2C and the third sector. She helps businesses shape their strategy and build highly trained and effective teams in strategic planning, digital marketing and brand management. Her experience includes both client and agency including work with Asos, Axa Group, St John Ambulance, Mott Macdonald, Nissan and Glenmorangie. Julie has a particular expertise in social media and content marketing. Her book "Social Media Strategy: A practical guide to social media marketing and customer engagement" is a core university text and is widely read by marketing, sales and PR professionals. Julie’s latest book, "B2B Social Selling Strategy: Connect with Customers, Build Relationships and Drive Sales" was published Nov 22.